News Summary
Cooperstown, NY welcomes the launch of Vêsucré, a new vegan dessert brand founded by Sarah Hartmann. With a mission to provide inclusive vegan treats and create job opportunities for individuals with developmental disabilities, Vêsucré introduces products made from oats, sesame, and dates. The brand’s unique approach allows it to cater to various dietary preferences while maintaining a commitment to sustainability and community engagement. Hartmann aims to expand Vêsucré’s reach across the U.S. over the next five years, promoting its values of inclusion, innovation, and quality.
Cooperstown, NY – A new vegan dessert brand, Vêsucré, has launched with a mission to offer inclusive vegan desserts while providing employment opportunities for individuals with developmental disabilities. Founded by Sarah Hartmann, a passionate foodie, Vêsucré aims to fill the gap in the market for delicious vegan treats that are appealing to a broad audience.
Vêsucré products are crafted from a rich combination of oat, sesame, and dates, resulting in a texture that Hartmann describes as similar to frozen custard. The dessert offers a unique culinary experience, drawing inspiration from both French ice cream and crème brûlée. Furthermore, Vêsucré distinguishes itself by ensuring that its products are free from soy, gluten, and refined sugar, making them suitable for various dietary restrictions.
Despite launching in just 450 stores across 11 states, Hartmann has ambitious plans for Vêsucré. She intends to expand the brand’s presence throughout the United States within the next five years, beginning with southern states before penetrating the Midwest market.
Inclusion at the Core
Central to Vêsucré’s identity are the principles of inclusion, sustainability, and innovation. Hartmann has prioritized providing meaningful employment to developmentally disabled residents at local organizations like Arc Otsego and Pathfinder Village. From the onset, she expressed a commitment to partnerships with service providers that support individuals with intellectual and developmental disabilities, ensuring that her business contributes positively to the community.
A Recognition of Excellence
Vêsucré’s contributions to the community and its innovative approach have not gone unnoticed. The brand recently received the Manufacturer of the Year award from the New York Small Business Development Centers, highlighting its significance in the region as a model for small business success.
Product Overview
The name “Vêsucré” is a playful nod to the brand’s French inspirations, translating to “vegan sweets” in a made-up term that echoes established brands like Häagen-Dazs. This creative branding aligns with Hartmann’s goal of appealing to both vegan and non-vegan consumers alike. Each dessert is designed to provide a satisfying indulgence, making it an attractive option for anyone seeking a rich and creamy dessert without compromising their dietary preferences.
Market Strategy and Future Plans
With its successful launch, Vêsucré is strategically positioned for future growth. Hartmann has studied the market dynamics and is keen on expanding the inventory assortment as well as geographic reach. Plans for expansion include moving into states that are known for their vibrant food cultures, which Hartmann believes will be receptive to the brand’s unique offering.
As Vêsucré continues to grow, its mission will remain centered around creating delicious, inclusive vegan desserts while fostering community engagement through employment practices that empower individuals with developmental disabilities. Hartmann’s vision is not only to make Vêsucré a household name but also to set an example of how businesses can operate responsibly and inclusively.
Individuals interested in learning more about Vêsucré and its product offerings can find additional information on the company’s website.
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- Vogue: Vegan Dessert Brand Vêsucré Launch
- Wikipedia: Veganism
- Forbes: The Future of Vegan Food
- Washington Post: Vegan Desserts Trends
- Encyclopedia Britannica: Entrepreneurship
Author: STAFF HERE NEW YORK WRITER
NEW YORK STAFF WRITER The NEW YORK STAFF WRITER represents the experienced team at HERENewYork.com, your go-to source for actionable local news and information in New York, the five boroughs, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as New York Fashion Week, Macy's Thanksgiving Day Parade, and Tribeca Film Festival. Our coverage extends to key organizations like the Greater New York Chamber of Commerce and United Way of New York, plus leading businesses in finance and media that power the local economy such as JPMorgan Chase, Goldman Sachs, and Bloomberg. As part of the broader HERE network, including HEREBuffalo.com, we provide comprehensive, credible insights into New York's dynamic landscape.
