News Summary
Utica has been chosen to host the New York State Tourism Conference, bringing together over 200 tourism professionals. The event, organized by the New York State Tourism Industry Association and hosted by Oneida County Tourism, is expected to significantly boost the local economy with increased hotel bookings and spending at local businesses. The conference will feature various sessions and networking opportunities, showcasing Utica’s rich cultural and recreational offerings. The city’s growth in hospitality infrastructure played a key role in its selection as the host city.
Utica has been selected to host the 2026 New York State Tourism Conference, a significant event anticipated to gather over 200 tourism professionals from across the state. Scheduled for April 22 to 24, 2026, the conference will take place at the Delta Hotels by Marriott Utica located in downtown Utica. The organization responsible for presenting the event is the New York State Tourism Industry Association (NYSTIA), and Oneida County Tourism (OCT) will serve as the official host organization.
The tourism conference is expected to generate more than 250 hotel room nights in the area, leading to an estimated $75,000 in direct spending at local establishments, including restaurants, coffee shops, and businesses. As attendees explore Utica and its attractions, this influx of visitors will provide a boost to the local economy.
Leaders of Oneida County Tourism expressed excitement and honor about hosting the conference. They aim to highlight the region’s unique offerings, which encompass cultural, historical, and recreational attractions. Programming for the conference will feature keynote presentations, breakout sessions, and ample networking opportunities. Attendees will also partake in off-site learning classrooms and immersion tours to experience the various local attractions firsthand.
Factors Influencing Selection
Utica’s recent growth in hospitality infrastructure and significant investments in the region played a crucial role in its selection as the conference host. Notable developments include the Evolution expansion at Turning Stone Resort Casino in Verona and the establishment of the Utica University Nexus Center. These enhancements, along with Utica’s vibrant food and beverage scene and increasing recognition of its arts and heritage, have reinforced its appeal as a premier event hub.
Planning and Organization
The organizational efforts for the conference are being led by Madison Cermak, director of operations at Oneida County Tourism, in collaboration with OCT President Sarah Foster Calero and the NYSTIA executive team. Their collective work aims to ensure a successful event that showcases the county’s rich history, cultural attractions, and natural beauty.
Community Engagement and Visitors’ Experience
County Executive Anthony Picente Jr. underscored this opportunity to present Oneida County to a broader audience, emphasizing the rich history and natural beauty the area possesses. Through immersive experiences and professional networking, the conference promises to foster connections that will benefit the tourism industry statewide.
The selection of Utica as the host city for the 2026 New York State Tourism Conference reflects not only the city’s ongoing development but also its potential to effectively promote tourism on a larger scale. The upcoming event aims not only to generate substantial economic impact but also to encourage a greater appreciation for what Utica has to offer.
Deeper Dive: News & Info About This Topic
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