New York City, January 3, 2026
PacSun, the renowned teen apparel retailer, is embarking on a robust expansion plan with the opening of nine new stores across the U.S. in 2025. This significant growth includes key locations in New York City and Westchester, representing the brand’s resurgence after nearly two decades of stagnation. CEO Brieane Olson highlights the importance of physical stores as cultural touchpoints for younger consumers while addressing the company’s commitment to sustainable fashion through initiatives like ‘PS Vintage Powered by Springy.’
New York City, NY
PacSun’s Bold Expansion: Revitalizing Retail in NYC
Teen apparel pioneer PacSun plans significant growth with new U.S. stores and international ventures.
In an inspiring sign of recovery and resilience within the retail landscape, PacSun, the prominent teen apparel retailer, has announced an ambitious expansion plan that positions the company for renewed success in the coming years. With the opening of nine new stores across the United States in 2025, including key locations in New York City and Westchester, PacSun is poised to re-establish its presence in the brick-and-mortar market after nearly two decades of stagnation. This strategic growth, fueled by double-digit increases in in-store traffic, highlights the ongoing transformation of consumer habits and preferences.
Founded in 1980 in Newport Beach, California, PacSun has come a long way from its origins as a small surf shop. Now, over 300 stores grace U.S. malls, showcasing a diverse array of products—from jeans and tees to hoodies and accessories—catering to a youthful demographic. The recent uptick in in-person shopping signifies not only a recovery for the retailer but also echoes a wider trend where physical shops are becoming community touchpoints, especially for younger generations.
Strategic Growth Initiatives
With plans to open 20 to 35 additional stores over the next three years, PacSun is embracing the revival of brick-and-mortar retail. This expansion underscores the brand’s adaptability and willingness to respond to the demands of a changing market. CEO Brieane Olson has emphasized the cultural significance of physical stores, noting that they serve as experiential hubs that connect with consumers on a personal level. This focus on creating engaging shopping experiences illustrates the potential for small businesses to thrive in New York’s dynamic market environment.
International Ambitions
Further solidifying its growth trajectory, PacSun is set to open its first international store at the Mall of the Emirates in Dubai in early 2026. This move marks a significant milestone as the brand extends its reach beyond U.S. borders, tapping into new markets and international customer bases. Such global expansion reflects the confidence in the brand’s appeal and the potential for entrepreneurial success through strategic risk-taking.
Embracing Sustainability with Vintage Offerings
In response to increasing consumer interest in sustainable fashion, PacSun unveiled “PS Vintage Powered by Springy” in December 2025. This innovative resale shop features a curated selection of unique vintage pieces, including graphic tees, hoodies, denim, and jackets. Launching online and in 15 select U.S. stores in January 2026, this initiative not only meets consumer demand for eco-friendly options but positions PacSun as a forward-thinking brand aligned with the values of today’s youth.
The Importance of In-Person Engagement
The resurgence of physical retail locations highlights the necessity for businesses to foster community engagement. With younger consumers increasingly valuing experiential shopping, PacSun’s expansion serves as a case study in balancing in-store experiences with a robust online presence. By adapting to these preferences, the company is exemplifying what can be achieved when regulations encourage rather than hinder business innovation.
Conclusion: Supporting Local Retailers
PacSun’s recent developments reflect a broader trend of revitalization in the retail sector, especially in bustling markets like New York City. As the company embarks on this ambitious expansion, it is crucial for consumers and community members to support local businesses that contribute to the city’s vibrant economic landscape. Encouraging entrepreneurship while promoting sustainable and experiential retail will benefit the economy, ensure job creation, and enrich community life.
Frequently Asked Questions (FAQ)
What is PacSun’s recent expansion strategy?
PacSun has opened nine new stores across the United States in 2025, marking its first expansion in nearly two decades. The company plans to open 20 to 35 additional stores over the next three years.
Where is PacSun’s first international store located?
PacSun is set to open its first international store at the Mall of the Emirates in Dubai in early 2026.
What is “PS Vintage Powered by Springy”?
“PS Vintage Powered by Springy” is PacSun’s curated resale shop offering thousands of unique vintage pieces for men and women, including graphic tees, hoodies, denim, and jackets. The collection is available online and will be introduced in 15 store locations across the U.S. in January 2026.
How does PacSun view the role of physical stores?
CEO Brieane Olson stated that PacSun’s physical stores have become cultural touchpoints for a generation that values experience as much as product, reflecting the community’s desire for in-person engagement.
Key Features of PacSun’s Recent Developments
| Feature | Description |
|---|---|
| Domestic Expansion | Opened nine new stores in the U.S. in 2025, with plans for 20 to 35 additional stores over the next three years. |
| International Expansion | Set to open first international store at the Mall of the Emirates in Dubai in early 2026. |
| Vintage Resale Initiative | Launched “PS Vintage Powered by Springy,” offering curated vintage apparel online and in select U.S. stores starting January 2026. |
| Physical Store Significance | Emphasized the role of physical stores as cultural touchpoints for a generation valuing experience alongside product. |
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