News Summary
The NBA and WNBA have entered a multi-year partnership with Xfinity, designating it as the official TV service provider. This collaboration will provide fans access to over 1,300 NBA games through various Xfinity platforms, featuring new tools like Multiview and Personalized Sports Zones. Xfinity’s engagement in marquee events and commitment to women’s sports will bridge the gap for fans. With the NBA’s upcoming season kickoff, this partnership is set to redefine sports viewership.
Philadelphia – The NBA and WNBA have announced a significant multi-year partnership with Xfinity, which will become the official TV service provider for both professional basketball leagues. This collaboration aims to enhance the game-viewing experience for fans, providing access to a wide array of basketball content across multiple platforms.
Under this new agreement, fans can expect to access over 1,300 NBA games through various Xfinity entertainment devices, including broadcast television, cable, and streaming services. Xfinity’s innovative entertainment platform will introduce features designed to improve the viewer’s engagement with the games, such as a Multiview feature that allows viewers to watch multiple games simultaneously and Personalized Sports Zones for a more tailored experience. Additionally, the partnership will utilize low lag streaming technology, ensuring a smoother viewing experience for basketball enthusiasts.
Notably, Xfinity will take an active role in several marquee events for both leagues, including the NBA All-Star weekend, the Emirates NBA Cup, the NBA2K Summer League, the AT&T WNBA All-Star game, and the WNBA Commissioner’s Cup. Moreover, the partnership will feature Xfinity presenting Peacock’s Monday Night Doubleheader, further integrating the brand within the basketball viewership experience.
The partnership is designed not only to provide fans with increased access to games but also to enhance the overall spectator experience. Through its collaboration with the NBA and WNBA, Xfinity aims to make fans feel as though they are courtside, regardless of their location. The integration of Xfinity’s services is powered by Comcast’s Entertainment OS, which supports millions of devices globally and offers a combination of live television and on-demand streaming options.
This partnership aligns closely with the leagues’ ongoing efforts to promote and grow women’s sports. Xfinity’s collaboration will help bridge the gap between fans and the women’s league, a commitment emphasized by the WNBA’s Chief Growth Officer. Furthermore, the increase in accessibility to women’s sports is evidenced by plans for a new WNBA franchise developing in Philadelphia, slated for the 2030 season.
The NBA’s 80th regular season is set to officially begin on October 21, 2025, featuring a doubleheader that includes the Oklahoma City Thunder facing off against the Houston Rockets and the Golden State Warriors going up against the Los Angeles Lakers. For the first two weeks of the season, coverage will be provided by NBC and Peacock, which will also launch a ‘Tap to Watch’ initiative, facilitating direct access to both live national and local games.
This partnership builds on Xfinity’s existing relationships with several NBA and WNBA teams, including well-known franchises such as the Philadelphia 76ers, Boston Celtics, Golden State Warriors, Minnesota Lynx, and Washington Mystics. With this new agreement poised to redefine how fans interact with their favorite teams, the NBA and WNBA, together with Xfinity, are creating a distinct shift in sports viewership.
Overall, the collaboration between the leagues and Xfinity promises to not only enhance the basketball experience for fans but also signifies a larger trend toward increasing accessibility and visibility in sports, particularly in the realm of women’s athletics.
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Additional Resources
- NBA Official Announcement
- Sports Media Watch
- Billy Penn
- NBC Philadelphia
- Oregon Live
- Wikipedia: National Basketball Association
- Google Search: WNBA
- Google Scholar: NBA WNBA broadcasting
- Encyclopedia Britannica: Women’s National Basketball Association
- Google News: 2025 WNBA Philadelphia franchise
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