News Summary
The NBA will regain control of NBA TV and its streaming platform, ending a 17-year partnership with Turner Sports. Beginning in 2025, the revamped NBA TV will showcase games, WNBA content, and original programming. The NBA App is also set to serve as a global hub for basketball fans, offering 24/7 access to games, behind-the-scenes content, and more. This strategic shift aims to enhance fan engagement by providing a comprehensive basketball viewing experience and emphasizing direct management of its media platforms.
New York City – The NBA is set to regain operational control of NBA TV and its streaming platform starting with the 2025-26 season, breaking a 17-year management period under Turner Sports and Warner Bros. Discovery (WBD). This change comes as a result of new television deals that largely excluded WBD from the NBA’s broadcast plans.
Effective from October 15, 2025, a new assortment of live games and basketball programming will be unveiled on NBA TV, which will air its first game – featuring the Oklahoma City Thunder against the Atlanta Hawks – on October 25, 2025. This initiative marks a significant shift in the league’s strategy to enhance fan engagement through more direct control over its media platforms.
The revamped NBA TV will not only showcase NBA games but also include content from the Women’s National Basketball Association (WNBA), the NBA G League, and international leagues such as Australia’s National Basketball League and France’s Ligue Nationale de Basket. The platform aims to provide a comprehensive basketball viewing experience.
A key centerpiece of the newly imagined NBA TV is a flagship show dubbed “The Association.” This program will feature a diverse set of hosts and contributors including MJ Acosta-Ruiz, David Fizdale, Rudy Gay, Chris Haynes, and John Wall. The show is designed to replace the previously aired “NBA Gametime Live” which was produced by TNT Sports.
The NBA App is also being positioned as a “connected, global hub,” designed to give fans round-the-clock access to basketball coverage. Along with live games, the app will offer original programming and exclusive behind-the-scenes content, creating a streamlined resource for basketball enthusiasts.
Additional programming on NBA TV will feature engaging basketball podcasts and creator content centered around sports. Furthermore, documentaries such as “Real Training Camp” and “Loud City,” which chronicles the Oklahoma City Thunder’s championship journey, are expected to enrich the viewing experience.
To further engage audiences, NBA TV will host three triple-header game days throughout the season, with significant match days including December 20 and New Year’s Eve, which will showcase multiple matchups in one day.
The newly structured streaming platform is anticipated to enhance how fans experience their favorite basketball content, providing seamless and continuous access to a wide range of NBA-related offerings. This move to streamline basketball content discovery aligns with the league’s vision to remain a primary destination for basketball fans everywhere.
In June, WBD acknowledged its plan to cease producing content for NBA TV in light of new media rights agreements with Amazon, Disney, and NBCUniversal. Despite ending content production for NBA TV, WBD was able to negotiate a settlement that allows it to retain global rights to create and distribute NBA-related content across its own platforms.
The NBA’s transition to direct management of NBA TV and its streaming services marks a pivotal moment in the league’s approach to fan engagement and content distribution. The new NBA App and the programming initiatives set to launch in 2025 aim not only to simplify access to basketball content but also to reaffirm the league’s commitment to its fanbase by providing an enriched viewing experience and a plethora of diverse basketball content.
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Additional Resources
- Hollywood Reporter
- Wikipedia: NBA TV
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- Google Search: NBA TV 2025 updates
- Sportico
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- Barrett Media
- Google News: NBA TV new season
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