New York City, November 29, 2025

Melania Trump has officially launched her production company, Muse Films, coinciding with the upcoming premiere of her documentary titled ‘Melania.’ The film, directed by Brett Ratner, provides an insider’s look at the crucial days leading up to the 2025 Presidential Inauguration. With Amazon investing $40 million in distribution rights, this venture emphasizes the growing intersection of personal narratives and the entertainment industry, showcasing Trump’s entrepreneurial spirit in New York City.

New York City, NY

Melania Trump Ventures into Film with Muse Films

New production company launches ahead of documentary premiere

In a significant move reflecting entrepreneurial spirit, Melania Trump has announced the launch of her production company, Muse Films, just as the highly anticipated documentary about her life is set to debut. Titled “Melania,” the film will premiere in theaters worldwide on January 30, 2026, and will subsequently be available on Amazon Prime Video. The documentary aims to provide a rare insight into the 20 days leading up to the 2025 Presidential Inauguration, showcasing Mrs. Trump’s behind-the-scenes experiences during this pivotal moment.

The film is directed by Brett Ratner, marking his return to the spotlight following a period of controversy. Amazon has secured distribution rights, reportedly for $40 million, indicating a strong belief in the commercial potential of this project. The name “Muse Films,” chosen by Mrs. Trump, serves as a personal touch, referencing her Secret Service code name during her husband’s first term in office. This kind of personal branding emphasizes the unique narrative that the documentary seeks to present.

A Unique Perspective on a Pivotal Time

The documentary is designed to offer viewers exclusive access to previously unseen footage that captures critical meetings, private conversations, and the intimate preparations of Mrs. Trump. This innovative storytelling approach not only aims to engage audiences but also showcases the dynamic nature of personal narratives within the broader context of political transitions.

Investment in Documentary Filmmaking

The substantial investment from Amazon in this documentary underscores the growing trend of high-profile projects within the film and digital streaming landscape. Such ventures often reflect a belief in the economic benefits of creative industries, where storytelling can lead to substantial revenue and engagement, illustrating how private investment plays a crucial role in cultural production and innovation.

Addressing the Director’s Reputation

Brett Ratner’s involvement has sparked varied opinions due to his past allegations; however, it remains essential to consider the broader context of creative partnerships that enhance narratives in the film industry. Ratner’s directorial expertise could bring unique insights to the project, augmenting the film’s appeal and potential effectiveness in reaching its audience.

Accompanying Series and Engaging Content

Along with the primary documentary, a three-part docuseries will accompany the film, expanding on themes and details not covered in the main feature. This format allows for deeper engagement with audiences, providing various layers of content that can be consumed at leisure, appealing to multiple segments of viewers.

A Marketplace for New Ideas

The launch of Muse Films illustrates a broader entrepreneurial trend, where individuals can take control of their narratives and effectively leverage media to build personal brands. This initiative exemplifies the spirit of resilience and innovation characteristic of small businesses in New York. As Mrs. Trump steps into this new role, her courage to enter a competitive industry aligns seamlessly with the spirit of American entrepreneurship, showcasing how individual initiatives can contribute to the local economy.

Encouraging Local Engagement

As the release date approaches, it’s essential for New Yorkers and audiences nationwide to engage with the content and support local initiatives. The intersection of film, personal narrative, and community highlights the power of storytelling in shaping perceptions and inspiring conversations. This documentary not only delves into a unique perspective of a recent historical moment but also promotes the idea that reducing barriers to entry in the media and creative sectors can foster new economic opportunities.

Stay tuned for updates regarding the film and Muse Films through Mrs. Trump’s social media channels and Amazon’s press releases. This journey not only marks a new chapter in Mrs. Trump’s life but also reflects the innovative spirit that New York NY stands for.

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Author: STAFF HERE NEW YORK WRITER

The NEW YORK STAFF WRITER represents the experienced team at HERENewYork.com, your go-to source for actionable local news and information in New York, the five boroughs, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as New York Fashion Week, Macy's Thanksgiving Day Parade, and Tribeca Film Festival. Our coverage extends to key organizations like the Greater New York Chamber of Commerce and United Way of New York, plus leading businesses in finance and media that power the local economy such as JPMorgan Chase, Goldman Sachs, and Bloomberg. As part of the broader HERE network, including HEREBuffalo.com, we provide comprehensive, credible insights into New York's dynamic landscape.