New York City, November 14, 2025

Material Good, a luxury watch and jewelry boutique co-founded by Rob Ronen and Michael Herman, is transforming the shopping experience in New York City’s SoHo district. With a focus on customer engagement over traditional sales tactics, Material Good offers a unique space featuring high-end timepieces and a curated selection of luxury items. Their commitment to exceptional service and immersive experiences has attracted a diverse clientele and is setting a new standard in the luxury retail sector.

New York City, NY

Material Good: Revolutionizing Luxury Retail in NYC

Creating Unique Shopping Experiences for Today’s Consumers

In the heart of New York’s vibrant SoHo district, Material Good, a boutique luxury watch and jewelry retailer, is reshaping the landscape of high-end shopping by prioritizing customer engagement over traditional sales tactics. Co-founded by Rob Ronen and Michael Herman in 2015, Material Good has quickly become a go-to destination for discerning clients seeking not just products, but an immersive shopping experience.

The innovative approach taken by Material Good reflects the entrepreneurial spirit that defines New York’s small businesses. With a focus on maximizing personal interactions, Ronen emphasizes that creating a memorable shopping atmosphere is essential for driving success. This shift in mentality is especially pertinent in a changing retail environment marked by increased competition and evolving consumer expectations.

Unique Boutique Model

Material Good operates from a thoughtfully designed second-floor loft space, intentionally situated away from street-level visibility. This choice ensures that visitors are those who genuinely seek a unique experience, allowing for deeper personal connections. The boutique exclusively features high-end timepieces from renowned brands such as Audemars Piguet and Richard Mille, as well as a carefully curated selection of fine jewelry and vintage handbags, including rare Hermès and CHANEL items.

Insights from Experience

Rob Ronen’s previous role as the North American president of Audemars Piguet gives him a distinct advantage in understanding the luxury market’s nuances. He identified a gap in the retail sector, noting that many high-end retailers have emphasized product and price at the expense of customer experience. This realization was the foundation for Material Good, which seeks to transform luxury shopping into an engaging, enjoyable process.

Attracting a Diverse Clientele

Material Good has garnered attention from a variety of customers, including high-profile celebrities like Hailey Bieber and John Mayer. The boutique’s success can largely be attributed to its commitment to delivering exceptional service, with word-of-mouth acting as a key marketing strategy. The store’s design fosters a welcoming environment, featuring modern furniture, art pieces, and even a full kitchen and bar, inviting clients to explore and linger.

Expansion and Future Prospects

In December 2023, Material Good marked a significant milestone by opening a second location in Miami, driven by the rising demand for experiential luxury retail. Ronen continues to innovate the in-store experience, firmly believing that a well-crafted ambiance naturally translates into sales. This forward-thinking approach will likely influence the future of high-end retail, as more businesses recognize the critical role customer experience plays in their success.

A Shift in Luxury Retail Strategy

The evolution of Material Good highlights a broader shift in luxury retail, where the emphasis on personalized engagement is increasingly crucial. By challenging established retail norms, Material Good is at the forefront of a movement that prioritizes customer experience, thereby driving business prosperity in a competitive marketplace.

Conclusion

Material Good’s innovative retail approach exemplifies how New York’s small businesses can thrive through resilience and a focus on customer connections. By prioritizing an engaging and personalized shopping experience, Material Good sets a standard in the luxury market that aligns with the desires of modern consumers. As the boutique continues to expand, it invites the community to embrace and support this evolving retail landscape. The future of luxury retail in New York City appears promising, thanks to entrepreneurial leadership and a commitment to excellence.

Frequently Asked Questions (FAQ)

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Key Features of Material Good’s Retail Approach

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