New York City, December 13, 2025
Katie Sturino, founder of Megababe, is stepping into the world of literature with the announcement of her upcoming novel. Known for her successful personal care brand, Sturino blends her entrepreneurial spirit with her passion for writing. This new venture underlines her commitment to personal growth and creativity while continuing her advocacy for body positivity and fashion inclusivity through her blog, The 12ish Style. As she embraces this dual role, Sturino serves as an inspiration for others in New York’s dynamic business landscape.
Katie Sturino Expands Horizons with New Novel
Megababe Founder Merges Business Success with Creative Writing
New York City, NY – Katie Sturino, founder of Megababe, a personal care brand known for its anti-chafe stick Thigh Rescue, has expanded her entrepreneurial endeavors to include writing a novel. This move marks a significant milestone in her career, blending her passion for business with her creative pursuits.
Sturino’s journey began with the launch of Megababe in 2017, aiming to address common women’s comfort issues with products like Thigh Rescue, Bust Dust, and Rosy Pits. The brand quickly gained popularity, leading to partnerships with major retailers such as Target and Ulta Beauty in the U.S., and Cult Beauty in the U.K.
In addition to her business achievements, Sturino has been active in promoting body positivity and inclusivity. Through her blog, The 12ish Style, she has advocated for fashion accessibility for women of all sizes, challenging traditional beauty standards.
A New Chapter in Innovation
Sturino’s decision to write a novel reflects her commitment to personal growth and creative expression. While specific details about the novel remain under wraps, this endeavor showcases her versatility and dedication to exploring new avenues beyond her established business ventures. This dual focus on entrepreneurship and creative writing exemplifies a growing trend among New York entrepreneurs who are leveraging their businesses as a platform for broader engagement and innovation.
Megababe’s Impact on the Marketplace
Since its inception, Megababe has responded to a specific need in the beauty and personal care marketplace. By offering products designed to address women’s comfort issues, Sturino not only filled a gap but also fostered a community of support and understanding among women. The brand’s success demonstrates how small businesses can thrive by identifying and solving consumer pain points, while also paving the way for partnerships that fuel further growth.
Promoting Body Positivity and Inclusivity
Sturino’s blog, The 12ish Style, has played a pivotal role in advocating for body positivity and fashion inclusivity. By challenging traditional beauty standards, she has encouraged a more diverse representation within the fashion industry. This approach not only enriches the cultural landscape of New York but also provides an empowering message for women seeking authenticity in their personal expression. The dialog around inclusivity is becoming increasingly vital, and efforts like Sturino’s show the positive impact of entrepreneurial advocacy.
Balancing Business with Literary Aspirations
As Sturino continues to balance her entrepreneurial responsibilities with her literary ambitions, her story serves as an inspiration to those looking to diversify their professional pursuits and embrace new challenges. The ability to navigate between the worlds of business and creative writing exemplifies the innovative spirit prevalent among modern entrepreneurs in New York City. Her journey highlights the benefits of fostering an entrepreneurial mindset that encourages creativity alongside economic activity.
Conclusion
Katie Sturino’s expansion into novel writing reflects a refreshing blend of entrepreneurial innovation and creative expression. By promoting body positivity through both her business and her blog, she sets a powerful example for others in New York’s dynamic marketplace. As readers look forward to her forthcoming novel, they are also encouraged to support local businesses and community initiatives that promote inclusivity and economic growth. The vibrant entrepreneurial landscape of New York City continues to thrive and inspire, fueled by graduates like Sturino who push boundaries and challenge norms.
Frequently Asked Questions
Who is Katie Sturino?
Katie Sturino is the founder of Megababe, a personal care brand that addresses women’s comfort issues with products like Thigh Rescue, Bust Dust, and Rosy Pits. She is also known for her blog, The 12ish Style, which promotes body positivity and fashion inclusivity.
What is Megababe?
Megababe is a personal care brand founded by Katie Sturino in 2017, offering products designed to address common women’s comfort issues, including Thigh Rescue, Bust Dust, and Rosy Pits.
What is The 12ish Style?
The 12ish Style is a blog created by Katie Sturino that advocates for fashion accessibility for women of all sizes, challenging traditional beauty standards and promoting body positivity.
What is Katie Sturino’s latest endeavor?
In addition to her business ventures, Katie Sturino has embarked on writing a novel, reflecting her commitment to personal growth and creative expression. Specific details about the novel have not been disclosed.
Key Features
| Feature | Description |
|---|---|
| Megababe | A personal care brand founded by Katie Sturino in 2017, offering products like Thigh Rescue, Bust Dust, and Rosy Pits to address women’s comfort issues. |
| The 12ish Style | A blog by Katie Sturino promoting body positivity and fashion inclusivity for women of all sizes. |
| Novel Writing | Katie Sturino’s latest endeavor, reflecting her commitment to personal growth and creative expression, with specific details about the novel yet to be disclosed. |
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