News Summary
Kara Swisher and Scott Galloway are exploring new options for their podcast ‘Pivot’ as they near the end of their contract with Vox Media. The duo has received significant interest from various media companies, reflecting the substantial financial potential of their content. Their decision to potentially re-sign with Vox Media is imminent, amidst a backdrop of ongoing changes within the organization. Both Swisher and Galloway have established themselves as influential figures in tech media and podcasting, navigating a promising future in the industry.
San Francisco – Kara Swisher and Scott Galloway have begun exploring new opportunities for their popular podcast “Pivot” as their contract with Vox Media approaches its expiration. Known for their engaging discussions on technology and business matters, the duo has garnered attention from multiple companies looking to secure their podcasting portfolio.
“Pivot”, which premiered in 2018, has significantly expanded Swisher’s reach beyond the technology sector. Swisher, a renowned tech journalist, gained fame for her incisive interviews with industry leaders, including notable figures such as Bill Gates and Steve Jobs, and for her challenging questions directed at Facebook CEO Mark Zuckerberg. Together with Galloway, they blend informative content with a mix of banter and intellectual discourse, appealing to a wide audience.
Over the years, Swisher has not only established herself as a leading voice in tech media but has also created a product that resonates with listeners. The recognition she receives often translates into public acknowledgement, with her signature aviator sunglasses becoming part of her identity. Her growing influence also extends to another podcast, “On with Kara Swisher,” and her role as editor-at-large for a prominent magazine.
As their contract winds down, Swisher and Galloway have been shopping their podcasting business, attracting interest from various suitors. Reports indicate that they have received enticing offers, some quoting guaranteed payments of around $40 million over four years. This interest underscores the substantial financial potential observed in their content, which Galloway projects will yield $10 million in revenue this year alone.
Despite exploring other options, Swisher and Galloway ultimately decided to re-sign with Vox Media, although the specifics of the new deal are still not entirely clear. Vox Media has been home to “Pivot” since its inception and also owns a range of media brands including The Verge, Vulture, and New York Magazine. Recent layoffs at Vox Media, affecting several of their publications, indicate challenges within the organization at a time when the demand for engaging content remains high.
Additionally, Galloway manages his own podcast projects under the name “Prof G,” with one podcast achieving financial success of $6 million and another titled “Raging Moderates” expected to bring in $2 million next year. The robust financial landscape surrounding both Galloway and Swisher highlights a strong confidence in securing lucrative deals within the podcasting industry.
Swisher’s extensive background in tech journalism spans significant roles, including co-founding Recode and co-hosting the Wall Street Journal’s influential “D: All Things Digital” conference series. Her experience as a reporter for a major publication and her authorship of multiple books, including one documenting AOL and its key public figures, further entrenches her status in the media landscape. Swisher’s impressive academic credentials include a degree from Georgetown University, complemented by a graduate education at Columbia University’s School of Journalism.
As the duo continues to redefine the norms of podcasting, their journey reflects broader trends in the media industry where the intersection of technology and audience engagement plays a pivotal role in shaping careers and creating impactful platforms. With negotiations underway and interest from various media outlets, Swisher and Galloway are poised to navigate a promising future in the podcasting domain.
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Additional Resources
- The New York Times: Kara Swisher’s Podcasts
- Bloomberg: Swisher and Galloway Seek Podcast Deal
- SXSW: Vox Media and SXSW Partner on Podcast Stage
- Vox: Kara Swisher
- iHeartRadio: On with Kara Swisher
- Wikipedia: Podcast
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