Helena Jhong: The Craftswoman Behind Celebrity Wigs

New York City, January 11, 2026

Helena Jhong, a distinguished wig-maker based in Midtown Manhattan, has spent over thirty years perfecting her craft. Known for her bespoke wigs tailored for Hollywood’s elite, including Sydney Sweeney and Greta Lee, Jhong’s work exemplifies artistry intertwined with her family’s entrepreneurial legacy. Her custom wigs can range from $2,500 to $15,000, reflecting both high-quality materials and intricate designs. Despite often being unsung heroes on the red carpet, Jhong’s contributions underscore the essential role of skilled artisans in fashion and entertainment.

New York City, NY – Helena Jhong is a seasoned wig-maker whose impressive thirty-year career has positioned her as a vital contributor to the entertainment industry’s aesthetic. Operating her studio, Helena Collection Wigs, out of Midtown Manhattan, Jhong has crafted custom wigs and hairpieces for numerous celebrities, including Sydney Sweeney and Greta Lee. Her work has frequently been showcased on some of the most prestigious red carpets around the world, demonstrating not just her skills but the importance of niche craftsmanship in contemporary fashion.

Jhong’s journey as a wig-maker originated from her family’s roots. Her father immigrated from South Korea in the 1970s and established a wholesale wig and hair-extension business, setting the stage for Jhong’s trajectory in the trade. After studying accounting at the State University of New York at Albany, she joined the family business, where she honed her skills before transitioning to her current operation. This family legacy not only speaks to the immigrant entrepreneurial spirit but also reflects the resilience and creativity that characterize many small businesses in New York City.

Helena Jhong’s Expertise and Clientele
Helena Collection Wigs has garnered a reputation for high-quality, bespoke wigs that cater to the specific demands of her celebrity clients. Jhong’s dedication to her craft has made her a go-to source for renowned hairstylist Chris Appleton, who is known for working with stars such as Kim Kardashian, Jennifer Lopez, and Ariana Grande. This collaboration underscores the necessity of expert craftsmanship in creating memorable looks for high-profile events, further solidifying New York’s status as a global fashion hub.

Pricing and Production Details
The custom wigs produced by Jhong range in price from $2,500 to $15,000, contingent upon several factors, including wig length, complexity of design, and whether the wig is made from natural or synthetic hair. This pricing reflects not only the quality of materials used but also the skilled labor that goes into creating each unique piece. Typically, Jhong requires up to two weeks to complete a custom order, though the fast-paced nature of the entertainment industry often leads to last-minute requests that she has adeptly accommodated.

Industry Recognition and Background
While Jhong’s wigs often go unnoticed on the red carpet, they play an indispensable role in the polished appearances of celebrities. The limited acknowledgment of wig-makers in mainstream media highlights the underlying artistry that ensures every look appears seamless. Jhong’s background in accounting combined with her family history in wigs uniquely positions her to manage a successful interdisciplinary business that bridges artistic expression and entrepreneurial management.

Industry Context
The use of wigs in the entertainment industry is not a new phenomenon; it has been utilized for decades to achieve specific looks or protect natural hair. Contemporary actresses, including Odessa A’zion, have publicly acknowledged their use of wigs, further promoting the normalization of this practice within the industry. Such acknowledgments from rising talents illustrate a shift favoring a more transparent approach to beauty and fashion within Hollywood, contributing to the ongoing evolution of the sector.

Conclusion
Helena Jhong’s significant contributions to the entertainment industry highlight the important role of behind-the-scenes professionals. The craftsmanship that goes into her wigs exemplifies the essence of small-business innovation and resilience, a testament to the thriving entrepreneurial spirit found within New York City. Supporting local artisans like Jhong not only nurtures individual creativity but also amplifies the collective economic strength of the community. As we celebrate local talent, it is crucial to remember the production and craftsmanship that shape the world of fashion and entertainment.

FAQ

Who is Helena Jhong?

Helena Jhong is a seasoned wig-maker with over three decades of experience, known for crafting custom wigs and hairpieces for numerous celebrities.

What is the cost of Helena Jhong’s custom wigs?

The cost of Jhong’s custom wigs ranges from $2,500 to $15,000, depending on factors such as length, labor, and whether the hair is natural or synthetic.

Who are some of Helena Jhong’s clients?

Jhong’s clientele includes renowned hairstylist Chris Appleton, known for his work with high-profile stars like Kim Kardashian, Jennifer Lopez, and Ariana Grande.

What is the typical production time for a custom wig?

Each personalized wig typically takes up to two weeks to create, though requests from Hollywood often arrive at the last minute.

What is the background of Helena Jhong?

Jhong traces her career to her father, a South Korean immigrant who started a wholesale wig and hair-extension business after arriving in the United States in the 1970s. She studied accounting at the State University of New York at Albany before joining the family business and later moving her operation to its current location.

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