News Summary
Erewhon, the luxury health food brand, is expanding its reach to New York City by opening a new tonic bar within the exclusive Kith Ivy members-only club in the West Village. This high-end destination will feature Erewhon’s popular smoothies and juices, while also offering a range of amenities including a gym and a spa by Giorgio Armani. Membership at Kith Ivy comes at a steep price, with initiation fees set at $36,000 accompanied by annual dues. The establishment embodies a luxury lifestyle trend while stirring local concerns over economic inequality and neighborhood impact.
New York City is set to welcome a new high-end health-food destination as Erewhon, renowned for its premium juices and celebrity-inspired smoothies, expands its reach into the area. This new location will be a part of the exclusive Kith Ivy members-only club, which is scheduled to open later this year in Manhattan’s vibrant West Village at 120 Leroy Street.
Erewhon will operate as a tonic bar within the Kith Ivy club, providing members access to its popular offerings including smoothies and juices. However, unlike its full-sized grocery stores in other locations, this venue will not include a complete grocery selection. Non-members in the surrounding area will still have the opportunity to enjoy Erewhon products, as they can place orders through Postmates and Uber Eats.
The Kith Ivy club will feature additional amenities aimed at creating a luxurious and active lifestyle for its members. Plans include rooftop padel courts, a gym, a spa designed by the prestigious fashion house Giorgio Armani, and a shop dedicated to Kith Ivy products. Furthermore, a new offshoot of Cafe Mogador, known for its exceptional brunch, will also be available onsite, catering to the dining desires of club members.
Exclusive membership at Kith Ivy comes with substantial costs, reportedly requiring an initiation fee of $36,000 along with annual dues of $7,000. Membership availability is said to be “extremely limited,” with prospective candidates needing to apply through Kith Ivy’s membership team. However, specifics regarding the application process remain vague.
The establishment of Kith Ivy aligns with a growing trend of exclusive members-only clubs emerging in New York City, many of which cater to a wealthy clientele. These venues generally provide luxurious amenities, wellness spaces, and dining options, catering to affluent individuals seeking a sense of exclusivity in their social environments.
The rise of such clubs points to a broader issue of economic inequality within the city, reflecting a desire among some individuals to distinguish themselves from the general population. The opening of Kith Ivy is expected to attract those looking for elite social spaces and a more engaged community centered around luxury, lifestyle, and sports.
This initiative follows protests from some local residents concerned about noise and potential disturbances from the club’s rooftop plans. These concerns highlight the ongoing conversation around the impact of upscale developments on local neighborhoods.
In addition to its extensive wellness and lifestyle offerings, Kith Ivy is set to launch a performance wear brand specializing in padel sportswear, developed in collaboration with Wilson Sporting Goods. This move signifies an expansion not only in hospitality but also in Kith’s commitment to enhancing lifestyle and wellness services for a discerning clientele.
Founded in 2011 by Ronnie Fieg, Kith has established itself as a leader in the streetwear industry, known for its unique collaborations with high-end designers and lifestyle brands. The West Village’s new Kith Ivy will serve as a testament to the brand’s evolution, emphasizing a holistic approach to lifestyle and community interaction.
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HERE Resources
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Erewhon Juice Bar Opens in New York City
Additional Resources
- Hollywood Reporter
- Curbed
- WWD
- Hypebeast
- Hell Gate NYC
- Wikipedia: New York City
- Google Search: Erewhon Kith Ivy
- Google Scholar: exclusive clubs New York
- Encyclopedia Britannica: New York clubs
- Google News: Kith Ivy opening
Author: STAFF HERE NEW YORK WRITER
NEW YORK STAFF WRITER The NEW YORK STAFF WRITER represents the experienced team at HERENewYork.com, your go-to source for actionable local news and information in New York, the five boroughs, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as New York Fashion Week, Macy's Thanksgiving Day Parade, and Tribeca Film Festival. Our coverage extends to key organizations like the Greater New York Chamber of Commerce and United Way of New York, plus leading businesses in finance and media that power the local economy such as JPMorgan Chase, Goldman Sachs, and Bloomberg. As part of the broader HERE network, including HEREBuffalo.com, we provide comprehensive, credible insights into New York's dynamic landscape.
