News Summary
Erewhon, a luxury grocery chain, is opening its first juice bar in New York City at Kith Ivy, offering exclusive smoothie options for members. The location will provide a unique club experience, complete with wellness amenities. Known for its high-priced, celebrity-endorsed products, Erewhon continues to capture the attention of health-conscious consumers and trendsetters alike, marking its expansion beyond California and into the heart of Manhattan.
New York City Welcomes Erewhon Juice Bar
New York City is set to welcome Erewhon, a luxury grocery chain based in Los Angeles, as it opens its first location in the bustling metropolis. This exclusive juice bar will be located within Kith Ivy, a members’ club owned by renowned fashion designer Ronnie Fieg.
Exclusive Offerings for Members
The new Erewhon “tonic bar” will feature a carefully curated selection of the brand’s popular juices and smoothies, available solely for club members. Members will gain access to Erewhon’s famous blends that have gained traction among both celebrities and health enthusiasts. For those non-members who reside within a certain delivery range, limited quantities of Erewhon products can be ordered exclusively through delivery apps such as Postmates and Uber Eats.
Kith Ivy’s Amenities
Located at 609 Greenwich Street in Manhattan, Kith Ivy is being designed as an all-encompassing club experience. Alongside the Erewhon juice bar, the facility will also include a sauna, a cold plunge, and a relaxation room. Recently, a floor plan highlighting these amenities was shared on Instagram by Ronnie Fieg, providing potential members with a sneak peek at what to expect.
Cultural Significance of Erewhon
Erewhon has made a name for itself not only for its premium products but also for its cultural impact, especially among younger consumers. Collaborations with high-profile celebrities such as Hailey Bieber and Sofia Richie have contributed to the brand’s iconic status, leading to the rise of Erewhon smoothies as a coveted symbol among Gen Z shoppers. Prices for these smoothies often soar to around $20 and sometimes even higher.
Brand Overview and History
Founded in the 1960s, Erewhon began as a single health foods store in Boston before relocating to California, where it has prospered and expanded to currently operating 11 stores. The grocery chain is recognized for its premium pricing, featuring items such as $30 luxury ice cubes and $14 hyper-oxygenated water. This pricing strategy has secured its clientele among affluent consumers and trendsetters.
Celebrity Influence and Product Listings
The allure of Erewhon extends to several celebrity patrons, including Kylie Jenner, Kourtney Kardashian, and Shawn Mendes, further solidifying the store’s status as a leading name in luxury grocery shopping. Unique smoothies crafted in collaboration with various celebrities, such as the $23 “Short N’ Sweet” smoothie by Sabrina Carpenter and $18 “Good 4 U” smoothie by Olivia Rodrigo, showcase Erewhon’s innovative blend of nutrition and celebrity culture.
Conclusion
The opening of Erewhon’s juice bar at Kith Ivy not only signifies the brand’s expansion into New York City but also represents the growing trend of premium, health-focused products that resonate with affluent individuals and trend-conscious consumers. As the first Erewhon location outside of California, the juice bar aims to attract a diverse clientele, blending luxury shopping with wellness and lifestyle amenities.
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HERE Resources
Additional Resources
- Forbes: Is Erewhon Coming to New York City? Here’s What We Know
- Business Insider: Erewhon Viral Smoothies Are Coming to New York City
- 6sqft: Erewhon Coming to NYC
- Bloomberg: Erewhon Opening in NYC with a Tonic Bar in Private Padel Club Kith Ivy
- People: New York May Be Getting Mini Erewhon
- Wikipedia: Erewhon
- Google Search: Erewhon juice bar Kith Ivy
- Google Scholar: Erewhon grocery chain
- Encyclopedia Britannica: Erewhon
- Google News: Erewhon NYC
Author: STAFF HERE NEW YORK WRITER
NEW YORK STAFF WRITER The NEW YORK STAFF WRITER represents the experienced team at HERENewYork.com, your go-to source for actionable local news and information in New York, the five boroughs, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as New York Fashion Week, Macy's Thanksgiving Day Parade, and Tribeca Film Festival. Our coverage extends to key organizations like the Greater New York Chamber of Commerce and United Way of New York, plus leading businesses in finance and media that power the local economy such as JPMorgan Chase, Goldman Sachs, and Bloomberg. As part of the broader HERE network, including HEREBuffalo.com, we provide comprehensive, credible insights into New York's dynamic landscape.
