News Summary
Rich Santiago has been appointed as the Chief Strategy Officer at 72andSunny’s New York office effective immediately. In his role, he will shape the strategic direction for major clients like Google and Panera. His leadership aims to foster growth in a thriving office that has seen a significant increase in talent and projected revenue boosts. Santiago brings extensive experience from top firms and aims to create a productive environment for the team.
New York
Rich Santiago has been appointed as Chief Strategy Officer at 72andSunny‘s New York office, with his new role effective immediately as of October 14, 2023. He will report directly to Bryan Smith, the global Chief Strategy Officer of the agency.
In his capacity as Chief Strategy Officer, Santiago will outline the vision for the strategy department in New York, guiding the strategic direction for all clients within the office. Major clients include Panera, Google, E*TRADE, Hard Rock Bet, MassMutual, and Choice Hotels.
Santiago will also take a leadership role within the New York office, collaborating closely with the executive team. This team includes CEO Ali Cornford, Chief Creative Officer Juliana Cobb, and head of production Julia Lafferty. His leadership appointment aligns with a fruitful period for 72andSunny New York, highlighted by recent account wins such as Panera and MassMutual.
Strong Growth and Optimism
The New York office has seen significant growth, with a 60% increase in talent headcount since the beginning of 2023. Projected figures indicate a 45% year-over-year revenue increase by 2025, reflecting the agency’s expanding footprint in the market during a period of increased demand for creative services.
Global CSO Bryan Smith has highlighted Santiago’s leadership qualities, noting his positive approach and effectiveness as pivotal to his new role. Santiago brings extensive industry experience, having previously held significant leadership positions at renowned firms such as BBDO, Live Nation Entertainment, Meta, and VICE Media. He is also recognized as the founder of the cultural intelligence agency Their Studio.
Commitment to Growth
Santiago has expressed enthusiasm for his role and commitment to fostering the growth of the New York office along with its talented team of professionals. He aims to create an enjoyable and productive work environment as they embark on various new projects and initiatives.
Background on 72andSunny
72andSunny is a creative agency that has garnered attention for its innovative approach to marketing and brand strategy. The agency is known for understanding consumer dynamics and trends, which enables it to provide effective strategic guidance for its clients. Santiago’s appointment comes at a time when the agency is solidifying its position as a leader in creative solutions across multiple sectors.
With a focus on collaboration and strategic insight, the New York office under Santiago’s leadership is poised for continued success in the competitive landscape of marketing and advertising.
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Additional Resources
- LBB Online: Rich Santiago joins 72andSunny New York
- Google Search: Rich Santiago
- Media Post: Santiago joins 72andSunny NY as Top Strategist
- Wikipedia: 72andSunny
- Media Post: Moosylvania Names Cohen President
- Encyclopedia Britannica: Advertising
- LBB Online: Panera Bread Makes Every Meal Feel Special
- Google News: Panera Bread
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