News Summary
News Corp is expanding its New York Post brand by launching The California Post, a new daily newspaper based in Los Angeles. Scheduled for early 2026, it will offer a blend of celebrity news, sports reporting, and unique content aimed at California’s diverse audience. Nick Papps has been appointed as editor-in-chief, leading a team focused on local stories. This expansion comes at a time of decline for many newspapers in California, and The California Post aims to fill the gaps in coverage with fresh perspectives.
Los Angeles – News Corp has announced plans to expand its New York Post brand into California by launching a new daily newspaper named The California Post. The publication, which will be based in Los Angeles, is scheduled to begin operations in early 2026.
The California Post aims to replicate the New York Post’s signature style, focusing on a mix of content that includes celebrity and entertainment news, sports reporting, and unique covers tailored to the Californian audience. The newspaper will offer a daily print edition while also establishing a comprehensive digital presence that includes social media, audio, and video content.
In an effort to spearhead the new venture, Nick Papps has been appointed as the editor-in-chief of The California Post. With nearly two decades of experience at News Corp Australia, Papps is expected to lead a dedicated team of editors, reporters, and photographers focused on California-specific news stories. Resources from the New York Post will also be utilized, allowing for effective national and international news coverage.
The launch of The California Post comes at a critical time as the Los Angeles Times struggles to adapt to the evolving media landscape, experiencing cutbacks and notable revenue losses. The leadership at News Corp has expressed a strong belief in the need for robust journalism in California, aiming to provide coverage that counters what they term “jaundiced, jaded journalism.”
The California Post plans to address essential local issues relevant to California’s metropolitan areas, focusing on underreported stories and engaging readers who are looking for both serious reporting and an element of humor. In California, the New York Post currently reaches about 3.5 million monthly unique visitors, with a total of 7.3 million statewide, signifying a significant existing readership base that can be further cultivated.
One of the driving factors behind this expansion is the notable decline in the number of newspapers in California, which has seen a loss of one-third of its papers since 2005. This reduction in competition presents a unique opportunity for The California Post to fill the gaps left by other media outlets. Analysts suggest that while competing with the Los Angeles Times may pose challenges, the publication’s alternative business model could appeal to a broader audience.
The California Post intends to leverage significant upcoming events in the state, such as the state elections and the 2028 Summer Olympics in Los Angeles, to attract readership and advertising revenue. Approximately 90% of the New York Post’s digital readers are located outside of New York’s media market, indicating fertile ground for growth in California.
In terms of its financial strategy, the investment in The California Post has been described as substantial, suggesting that there will be considerable resources allocated to build a strong editorial team. Unlike the subscription-based model of the Los Angeles Times, The California Post will offer free online access, which is expected to extend its reach and maximize advertising potential.
The New York Post, which was founded in 1801 by Alexander Hamilton and gained popularity as a tabloid in the mid-20th century, is anticipating further success as it expands its brand focus. The editor-in-chief of the New York Post indicated that the California edition would not only build on existing strengths but also provide a platform for underrepresented narratives and viewpoints.
With the planned launch of The California Post, News Corp is positioning itself to become a significant player in California’s media landscape, aiming to offer readers clarity, conviction, and a fresh perspective on local news.
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Additional Resources
- New York Post: Start the Presses
- CNN: New York California Post
- NBC News: NY Post Launches California Newspaper
- Wikipedia: New York Post
- Google Search: California Post newspaper
Author: STAFF HERE NEW YORK WRITER
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