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Southern Glazer’s Launches New Beverage Division in NYC

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News Summary

Southern Glazer’s Wine & Spirits has announced a new beverage division following its acquisition of Anheuser-Busch’s distribution operations in New York City. This division will manage distribution across multiple boroughs, including Manhattan and Queens, and handle Anheuser-Busch’s full product range. The company aims to enhance service quality and maintain workforce stability during this transition. With the appointment of a new senior vice president and a focus on collaborative growth, Southern Glazer’s is poised to address the evolving demands of the beverage market in this key region.

New York

Southern Glazer’s Wine & Spirits has announced plans to launch a new beverage division in New York City following its acquisition of Anheuser-Busch’s distribution operations. The deal, revealed on August 20, will result in the formation of the Southern Glazer’s Beverage Company of New York, which will oversee the distribution in Manhattan, Queens, Staten Island, and the Bronx.

With this acquisition, Southern Glazer’s will handle Anheuser-Busch’s entire product range in New York City. This includes various popular beer brands, rapidly growing spirits-based ready-to-drink (RTD) products, as well as the new Phorm Energy line. The move signifies a strategic expansion into a key market for Southern Glazer’s, reflecting the company’s commitment to enhancing its portfolio and service capabilities.

Devyn Dugger has been appointed as the senior vice president to lead the new beverage division. He brings more than 20 years of experience within the Anheuser-Busch independent beer wholesaler network. His previous positions include president and equity agreement manager at Ohio Eagle Distributing, where he gained substantial expertise in the beverage distribution field.

Company Perspectives

The expansion into New York City is seen as a significant opportunity for Southern Glazer’s, with Wayne Chaplin, president and CEO of Southern Glazer’s, expressing enthusiasm for the synergies that this merger will create with Anheuser-Busch. He emphasized the intention to welcome all current employees from Anheuser-Busch into the Southern Glazer’s team, thereby maintaining a stable workforce through this transition.

Mark Chaplin, president of commercial sales at Southern Glazer’s, introduced the idea that the company’s extensive knowledge of the New York City market will foster collaborative growth in the beverage segment. This plan aims to enhance distribution strategies and improve service quality for customers in the region.

Partnership Context

The deal has garnered positive remarks from Anheuser-Busch officials as well. Brendan Whitworth, CEO of Anheuser-Busch, noted that Southern Glazer’s embodies the values of a family-owned business, which aligns closely with Anheuser-Busch’s commitment to developing collaborative partnerships. Further, Simon Wuestenberg, chief sales officer at Anheuser-Busch, expressed confidence that this partnership will bring about enhanced services for both retail customers and consumers alike.

Operational Details and Future Plans

The acquisition is anticipated to be completed later in 2023. Southern Glazer’s has confirmed that all existing employees in the Bronx will be retained, and the company will continue to utilize the existing Bronx distribution facility for its operations. This approach demonstrates a focus on employee retention and operational stability during the acquisition process.

Overall, the establishment of Southern Glazer’s Beverage Company of New York marks a significant milestone in the beverage distribution landscape, offering robust product offerings and strategic market expertise aimed at meeting consumer demand in one of the country’s largest cities. As Southern Glazer’s integrates Anheuser-Busch’s operations, the company positions itself to adapt to the evolving market dynamics of the beverage industry.

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STAFF HERE NEW YORK WRITER
Author: STAFF HERE NEW YORK WRITER

NEW YORK STAFF WRITER The NEW YORK STAFF WRITER represents the experienced team at HERENewYork.com, your go-to source for actionable local news and information in New York, the five boroughs, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as New York Fashion Week, Macy's Thanksgiving Day Parade, and Tribeca Film Festival. Our coverage extends to key organizations like the Greater New York Chamber of Commerce and United Way of New York, plus leading businesses in finance and media that power the local economy such as JPMorgan Chase, Goldman Sachs, and Bloomberg. As part of the broader HERE network, including HEREBuffalo.com, we provide comprehensive, credible insights into New York's dynamic landscape.

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