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Bodega and Small Business Group Endorses Joseph Hernandez

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A vibrant street view of bodegas in New York City

News Summary

The Bodega and Small Business Group has endorsed independent mayoral candidate Joseph Hernandez, opposing the Democratic primary winner Zohran Mamdani. Hernandez’s campaign emphasizes a pro-business stance amid concerns about Mamdani’s socialist proposals, which include creating non-profit grocery stores and raising the minimum wage. This endorsement highlights a growing divide in NYC’s retail sector, as Hernandez rallies support from key industry players against the proposed policies that many view as detrimental to small businesses. The upcoming election is set to showcase contrasting economic visions for the city.

New York City – The Bodega and Small Business Group has officially endorsed independent mayoral candidate Joseph Hernandez, a move highlighting the retail grocery industry’s opposition to Democratic primary winner Zohran Mamdani. Hernandez launched his campaign on July 1, 2025, and has quickly garnered support from key industry players amidst concerns over Mamdani’s proposed socialist policies.

Zohran Mamdani, a current state assemblyman and self-described democratic socialist, won the Democratic primary election last month and is now expected to run against Hernandez, Republican Curtis Sliwa, incumbent Mayor Eric Adams, and potentially others, including former New York Governor Andrew Cuomo, in the upcoming November election.

Mamdani has put forth several progressive policies, including plans to establish a government-funded chain of non-profit grocery stores in New York City, freezing rent prices, and raising the minimum wage to $30 per hour. While these proposals have garnered attention, they are viewed unfavorably by those in the retail grocery sector.

Francisco Marte, founder and president of the Bodega and Small Business Group, cited the challenges faced by New York City bodega owners, such as rising crime and high taxes. He emphasized the necessity of electing a mayor who possesses a solid understanding of both business operations and community safety.

In contrast, Joseph Hernandez is a Cuban-born biotechnology entrepreneur who immigrated to the U.S. at the age of 7. Although he is a political newcomer, Hernandez has distinctly articulated his opposition to socialism, positing that such ideologies fail to align with New York City’s foundational values of ambition, hustle, and opportunity. He advocates for the protection and empowerment of small business owners, workers, and families in the city.

Support for Hernandez has been bolstered by other grocery retail networks, including the United Bodegas of America (UBA). The UBA collaborated with John Catsimatidis, owner of the Gristedes supermarket chain, in publicly protesting Mamdani’s plans at a press conference held on June 30. Radhames Rodriguez, president of UBA, expressed concerns regarding the sustainability of competing against the city in the grocery business.

Mamdani has argued that the establishment of one non-profit grocery store in each of the five boroughs of New York City would serve as a pilot initiative to address food deserts and the high prices faced by low-income residents. He aims to fund this initiative with $60 million from the Food Retail Expansion to Support Health Program, which promotes investment in retailers providing fresh produce in underserved areas.

The tension between the Bodega and Small Business Group, the UBA, and Mamdani’s proposed policies underscores a significant debate regarding the role of non-profit grocery mechanisms in New York City’s retail economy. Hernandez’s endorsement not only signals a clear division between the independent candidate and progressive policies but also highlights a broader discussion on how to support small businesses amidst evolving demands in the retail sector.

As the campaign progresses, the contrasting visions of Hernandez and Mamdani are expected to shape the discourse surrounding the future of New York City’s economy and the challenges faced by its small business community.

Deeper Dive: News & Info About This Topic

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Bodegas Endorse Independent Candidate Against Democratic Rival

Additional Resources

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Author: HERE New York

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