News Summary
New York City will debut the Autosport Business Exchange (ABX) series on October 15, featuring a keynote conversation with the CEO of the Mercedes-AMG PETRONAS F1 Team. The event will focus on the ‘Rise of Racing in America,’ examining industry growth and investment opportunities. Attendance is by invitation only, promising high-level discussions among top executives and investors. As Formula 1 and other racing forms evolve, this event underscores the increasing interest in motorsport as a viable business. Further details on the lineup will be announced later.
New York City is set to host the U.S. debut of the Autosport Business Exchange (ABX) series on October 15, 2025, at the Classic Car Club Manhattan. This high-profile event will feature an exclusive one-on-one conversation with Toto Wolff, the CEO and Team Principal of the Mercedes-AMG PETRONAS F1 Team. The theme for ABX: NYC will be the “Rise of Racing in America,” with live programming centered around technology and innovation, modern fandom insights, and the influx of private capital and investment into the racing industry.
Attendance at the Autosport Business Exchange will be by invitation only, ensuring a premium environment for high-level discourse among top investors, industry leaders, and brand executives. Further details regarding additional speakers and programming will be released later in the summer, enhancing the anticipation for the event.
The Autosport Business Exchange series, which began in early 2025, is building on the success of previous editions in London and Monaco. The Monaco edition notably featured influential leaders from the industry, including the CEO of Liberty Media and executives from LVMH, showcasing the caliber of discussions and networking opportunities at these events.
This upcoming meeting in New York City represents a pivotal point in the evolving business landscape of motorsport, signified by the rising interest from investors in racing initiatives. Werner Brell, the CEO of Motorsport Network, noted the significance of this trend in shaping the future of the sport. The focus will be on how Formula 1 and other racing forms are adapting to the climate of investment, especially as they appeal to wider audiences.
In a related context, the recent Japanese Grand Prix marked the first race held following the implementation of new tariffs by the U.S. government, which have raised concerns within the automotive and racing industries. Industry experts, including Mark Gallagher, have spoken about the implications of these tariffs, noting that they could pose significant challenges for automotive manufacturers and sponsors in Formula 1. Companies such as Mercedes-Benz, McLaren, and Ferrari, which have considerable sales volume in the U.S., may face new operational difficulties due to these policies.
Haas Automation, an American-based team in Formula 1, has expressed apprehension about how the tariffs could impact their operations and employment levels. As the automotive landscape fluctuates, the implications of such governmental policies may ripple through the sport, affecting team finances and competitiveness.
Despite these obstacles, Formula 1 continues to resonate with broader audiences. The recent Global F1 Fan Survey highlighted a notable growth in interest among female and younger viewers, indicating a successful push towards diversifying the fan demographic. Liberty Media’s CEO has emphasized that Formula 1 is no longer limited to its status as a core motorsport series; it has evolved into a cultural phenomenon engaging diverse groups.
The surge in mainstream appeal is attributed to initiatives such as the Netflix series “Drive to Survive,” which has effectively attracted new fans to the sport. In addition to this growth in the U.S., Formula 1 is actively looking to expand its footprint in China, a considerable market that presents future growth opportunities for the racing series.
The Autosport Awards, widely recognized as racing’s most prestigious event, will return to London’s Roundhouse on January 21, 2026. This event will coincide with the second edition of ABX London, taking place on the same day, with additional details expected to be unveiled in the coming months, cementing the continuous evolution and expansion of the Autosport Business Exchange initiative.
As racing’s business dynamics shift, the upcoming ABX: NYC will provide a vital platform for industry leaders to navigate these changes, stimulate investment, and foster innovation in the fast-evolving world of motorsport.
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Additional Resources
- Motorsport: Toto Wolff to Headline Autosport Business Exchange New York
- Wikipedia: Formula 1
- Autosport: How Trump’s Tariffs Could Affect F1
- Google Search: tariffs impact on Formula 1
- Motor1: Brown: McLaren Willing to Pay Professional F1 Stewards
- Encyclopedia Britannica: Motorsport
- Motorsport: Liberty Has Taken F1 Well Beyond a Core Sports Product
- Google News: Liberty Media Formula 1
- The Quantum Insider: Zapata AI to Go Public Through Business Combination
- Google Scholar: Zapata AI and Andretti Acquisition Corp
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