June 22, 2025

New York Introduces Landmark FAIR Business Practices Act

News Summary

New York’s legislature has passed the FAIR Business Practices Act, enhancing consumer protection laws for the first time in 45 years. This act broadens the legal definition of liability to include unfair and abusive business practices, empowering the Attorney General to take more aggressive action against such misconduct. If signed by the governor, individual consumers can also initiate legal action, marking a significant shift towards stronger consumer rights and accountability. Critics warn of potential increased litigation, while supporters emphasize the need for better consumer protections in today’s marketplace.

New York – On June 18, the New York legislature took a significant step toward enhancing consumer rights by passing the Fostering Affordability and Integrity through Reasonable Business Practices Act, commonly referred to as the FAIR Business Practices Act. This landmark legislation marks the first major expansion of New York’s consumer protection laws in 45 years and aims to shift enforcement from a federal to a state level.

If signed into law by Governor Kathy Hochul, the FAIR Business Practices Act will broaden the legal understanding of liability under New York General Business Law § 349. The law will now encompass not only “deceptive” practices but also “unfair” and “abusive” business activities. This significant change is designed to empower consumers and provide the New York Attorney General with more extensive enforcement capabilities.

The Act widens the scope of commercial practices that can be scrutinized and potentially prosecuted. This means that the Attorney General’s office will now have the authority to combat a broader array of unfair practices, addressing issues that affect both consumers and businesses alike. Notably, the definition of “unfair” practices aligns with the standards set forth by the Federal Trade Commission, focusing on substantial injuries to consumers that do not provide compensatory benefits. Additionally, “abusive” practices, as outlined in the Consumer Financial Protection Act, have been expanded to cover more situations.

One of the key features of this new legislation is the ability it grants to the Attorney General to prevent numerous unfair and abusive acts, targeting common problems such as convoluted subscription cancellation processes and misleading behavior from insurance companies and student loan servicers. This aims to safeguard consumers from tactics that can lead to financial harm or confusion.

Moreover, the FAIR Business Practices Act abolishes the “consumer-oriented” doctrine, allowing the Attorney General to pursue legal actions more aggressively, irrespective of whether the business practices in question have a broad impact on consumers. This change empowers the Attorney General’s office to bring civil cases against businesses that engage in unfair, deceptive, or abusive practices, providing a clearer pathway for accountability.

The Act also allows individual consumers who feel wronged by corporate behavior to initiate their own civil litigation, enhancing their role in protecting their rights. Predatory lending, misleading health insurance advertisements, and deceptive interactions with customers are among the common issues that the legislation seeks to address.

The driving force behind the need for the FAIR Business Practices Act is the increasing volume of consumer complaints, particularly as federal consumer protection enforcement has diminished in recent years. New York Attorney General Letitia James has highlighted the importance of these updated protections, which she believes are vital to ensuring that consumers can navigate the marketplace without falling victim to corporate predation.

Before becoming law, the bill must receive the signature of Governor Kathy Hochul. If signed, the Act will take effect 60 days later. Critics of the legislation, particularly representatives from various business groups, express concern that the new law may result in an uptick in litigation against companies. They argue that this could create an environment where businesses may face increased legal challenges and operational difficulties. However, proponents, represented by Attorney General James, argue that the Act’s primary purpose is to enhance protections for New Yorkers and create a fairer marketplace.

As New York prepares to potentially implement these changes in consumer protection laws, both consumers and businesses alike are watching closely to understand the implications of the FAIR Business Practices Act.

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Author: STAFF HERE NEW YORK WRITER

NEW YORK STAFF WRITER The NEW YORK STAFF WRITER represents the experienced team at HERENewYork.com, your go-to source for actionable local news and information in New York, the five boroughs, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as New York Fashion Week, Macy's Thanksgiving Day Parade, and Tribeca Film Festival. Our coverage extends to key organizations like the Greater New York Chamber of Commerce and United Way of New York, plus leading businesses in finance and media that power the local economy such as JPMorgan Chase, Goldman Sachs, and Bloomberg. As part of the broader HERE network, including HEREBuffalo.com, we provide comprehensive, credible insights into New York's dynamic landscape.

STAFF HERE NEW YORK WRITER

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