New York City, January 9, 2026
2X, a leader in subscription-based go-to-market services, has acquired The Kiln, a partner in GTM Engineering Services. This acquisition expands 2X’s Marketing-as-a-Service offerings and integrates advanced AI-powered workflows, aimed at meeting the needs of enterprise clients. The collaboration addresses the gap in robust GTM structures, providing scalable solutions and enhancing operational continuity. As 2X expands its capabilities, this strategic move positions the company to redefine enterprise marketing and strengthen its footprint in the industry.
2X Acquires The Kiln to Enhance Go-to-Market Services
Strategic Acquisition Aims to Integrate Advanced Marketing Solutions
New York, NY – In a significant move reflecting the dynamism of New York’s business landscape, 2X, a global leader in subscription-based go-to-market (GTM) services, has officially acquired The Kiln, a prominent partner in GTM Engineering Services. This acquisition positions 2X to broaden its Marketing-as-a-Service (MaaS) offerings, ultimately catering to the evolving needs of enterprise clients with integrated strategy and execution.
The integration with The Kiln allows 2X to combine its extensive infrastructure, which includes nearly 1,300 professionals across the United States and abroad, with The Kiln’s expertise in Clay’s AI-powered workflows. This partnership promises not only to enhance operational continuity but also to innovate how enterprise organizations approach their go-to-market strategies.
The Growing Need for Comprehensive Solutions
The acquisition of The Kiln directly addresses a critical gap in the market. While numerous boutique agencies within Clay’s ecosystem have successfully demonstrated the effectiveness of GTM Engineering for small and midsize businesses, larger organizations have not always had access to the robust infrastructures and standardized frameworks necessary for successful GTM initiatives. With this new collaboration, 2X is poised to fill that gap by delivering scalable solutions to enterprise clients seeking comprehensive strategies that integrate technology across the marketing and revenue technology stack.
Broader Strategy Behind the Acquisition
2X’s acquisition of The Kiln is part of a larger strategic focus on expanding its Marketing-as-a-Service offerings. Recently, 2X also acquired Outbound Funnel, a consultancy that specializes in AI-driven sales engagement and revenue intelligence platforms. Together, these acquisitions not only bolster 2X’s skill set but also position the company as a leader in delivering end-to-end go-to-market orchestration on an enterprise scale.
Expanded Capabilities for Enterprise Clients
For enterprise clients, the benefits of this acquisition are substantial. With the combination of The Kiln’s specialized talent and advanced AI-powered workflows alongside 2X’s established delivery network, enterprises can expect a more streamlined and effective approach to their go-to-market strategies. The result is a powerful offering designed to meet the demanding needs of large organizations striving for innovation while maintaining operational stability.
Anticipated Market Impact
This acquisition marks a turning point in the go-to-market industry. By blending 2X’s resources with The Kiln’s expertise, the company sets a new standard for the integration of go-to-market solutions, establishing itself as one of the first providers capable of delivering an integrated suite of services tailored for enterprise clients. This shift could lead competitors to enhance their own offerings, fostering an environment of increased innovation and higher service quality across the industry.
Looking Ahead: Integration and Growth
Following the acquisition, 2X aims to integrate The Kiln’s talent and operational expertise into its existing framework, focusing on enhancing go-to-market strategies. This strategic alignment not only aims to elevate 2X’s service offerings but also reinforces its commitment to redefining enterprise marketing through comprehensive, innovative solutions that adapt to evolving market demands.
As New York continues to be a hub of business innovation, the resilience and entrepreneurial spirit of companies like 2X can serve to stimulate economic growth and advancement throughout the region. The community stands to benefit greatly from this expanded offering, which ultimately promotes an environment conducive to success and growth.
Conclusion
In conclusion, the acquisition of The Kiln by 2X signifies an important development in the marketing landscape, particularly for enterprise clients. With this strategic move, 2X not only enhances its service offerings but also strengthens its role in fostering economic growth through innovation and comprehensive solutions. As businesses evolve, remaining engaged in local developments is vital to understanding and supporting the community’s economic future.
Frequently Asked Questions (FAQ)
What is the significance of 2X’s acquisition of The Kiln?
The acquisition allows 2X to expand its Marketing-as-a-Service offerings, integrating The Kiln’s GTM Engineering expertise with its own global delivery infrastructure. This enables 2X to provide comprehensive go-to-market orchestration for enterprise clients, delivering integrated strategy and execution across the entire marketing and revenue technology stack.
How does this acquisition benefit enterprise clients?
Enterprise clients can now access a scalable solution that combines specialized talent, AI-powered workflows, and enterprise-grade delivery capabilities. This addresses the need for robust infrastructure, standardized frameworks, and operational continuity alongside innovation in go-to-market strategies.
Has 2X made other strategic acquisitions recently?
Yes, in addition to acquiring The Kiln, 2X has also acquired Outbound Funnel, a revenue operations consultancy specializing in AI-powered sales engagement and revenue intelligence platforms. This acquisition further enhances 2X’s capabilities in the go-to-market technology stack.
What is 2X’s global presence?
2X operates with nearly 1,300 team members across the United States, Malaysia, and the Philippines, providing a robust delivery infrastructure to support its expanded Marketing-as-a-Service offerings.
What is the role of Clay in this acquisition?
Clay is an AI-powered platform that The Kiln specializes in. The Kiln’s expertise with Clay’s workflows enhances 2X’s ability to deliver integrated go-to-market strategies, combining specialized talent with advanced technology solutions.
How does this acquisition position 2X in the market?
By integrating The Kiln’s GTM Engineering expertise with its own global delivery infrastructure, 2X positions itself as one of the first Marketing-as-a-Service providers capable of delivering end-to-end go-to-market orchestration at enterprise scale, addressing the evolving needs of large organizations in the go-to-market space.
What are the next steps for 2X following this acquisition?
2X plans to integrate The Kiln’s specialized talent and expertise into its existing operations, enhancing its ability to deliver comprehensive go-to-market strategies for enterprise clients. The company aims to leverage this expanded capability to redefine enterprise marketing and provide integrated solutions that address the evolving needs of large organizations.
Will this acquisition affect existing clients of 2X and The Kiln?
Existing clients of both 2X and The Kiln can expect enhanced services and capabilities as a result of the integration. The combined expertise and resources aim to provide more comprehensive and effective go-to-market strategies, benefiting all clients involved.
How does this acquisition impact the go-to-market industry?
This acquisition signifies a shift in the go-to-market industry towards integrated, end-to-end orchestration solutions. By combining specialized talent with advanced technology and a robust delivery infrastructure, 2X sets a new standard for comprehensive go-to-market strategies, particularly for enterprise clients.
What is the strategic importance of this acquisition for 2X?
The strategic importance lies in 2X’s ability to offer a full spectrum of go-to-market services, from strategy development to execution, with a focus on enterprise clients. The acquisition of The Kiln enhances 2X’s ability to deliver integrated solutions that address the complex needs of large organizations in the go-to-market space.
How does this acquisition align with 2X’s long-term goals?
This acquisition aligns with 2X’s long-term goals of expanding its Marketing-as-a-Service offerings and establishing itself as a leader in comprehensive go-to-market orchestration for enterprise clients. By integrating The Kiln’s expertise, 2X aims to redefine enterprise marketing and provide integrated solutions that address the evolving needs of large organizations.
What are the expected outcomes of this acquisition for 2X?
The expected outcomes include enhanced capabilities in delivering comprehensive go-to-market strategies, increased scalability for enterprise clients, and a strengthened position in the Marketing-as-a-Service market. The integration of The Kiln’s expertise is anticipated to drive innovation and operational excellence in 2X’s offerings.
How will this acquisition affect the competitive landscape in the go-to-market industry?
This acquisition is likely to influence the competitive landscape by setting a new benchmark for integrated go-to-market orchestration solutions. Competitors may need to adapt by enhancing their own offerings to meet the comprehensive needs of enterprise clients, potentially leading to increased innovation and service quality across the industry.
What is the timeline for integrating The Kiln into 2X’s operations?
While specific timelines have not been publicly disclosed, 2X is expected to integrate The Kiln’s specialized talent and expertise into its existing operations promptly. The company aims to leverage this expanded capability to enhance its go-to-market services for enterprise clients.
Will there be any changes to the leadership structure at 2X following this acquisition?
Specific details regarding changes to the leadership structure have not been publicly disclosed. However, the integration of The Kiln’s leadership and expertise is expected to strengthen 2X’s strategic direction and operational capabilities in the go-to-market space.
How does this acquisition impact 2X’s relationship with Clay?
The acquisition of The Kiln, a top-performing Clay partner, is expected to strengthen 2X’s relationship with Clay. The combined expertise in Clay’s AI-powered workflows enhances 2X’s ability to deliver integrated go-to-market strategies, benefiting both 2X and Clay’s ecosystem.
What are the next steps for The Kiln following the acquisition?
Following the acquisition, The Kiln’s team is expected to integrate with 2X’s operations, contributing their specialized expertise to enhance 2X’s go-to-market services. The focus will be on delivering comprehensive and effective go-to-market strategies for enterprise clients.
How does this acquisition affect 2X’s service offerings?
The acquisition enhances 2X’s service offerings by providing access to specialized talent, AI-driven workflows, and strengthened delivery capabilities, ultimately enabling it to offer comprehensive go-to-market solutions designed to meet the needs of enterprise clients.
| Feature | Description |
|---|---|
| Acquisition | 2X acquires The Kiln, enhancing their GTM Engineering Services. |
| Market Need | The acquisition addresses the gap for large organizations needing robust GTM infrastructure. |
| Combined Expertise | Integration of The Kiln’s specialty with 2X’s infrastructure aims to redefine enterprise marketing. |
| Client Benefits | Enterprise clients can expect a scalable solution that integrates talent and technology. |
| Strategic Direction | This acquisition is part of 2X’s broader strategy to expand its Marketing-as-a-Service offerings. |
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