New York City, January 8, 2026
Natixis, the Paris-based financial firm, has signed a long-term lease for approximately 202,875 square feet at Paramount Plaza in Midtown Manhattan. This strategic move reflects the trends in office leasing, showcasing a commitment to maintaining a strong presence in New York City despite challenges. The relocation also emphasizes the resiliency of the Manhattan office market, evidenced by substantial leasing activity and private investments that signal recovery and growth in the area.
Natixis Expands with Office Lease at NYC’s Paramount Plaza
Financial Firm’s Strategic Move Signals Positive Trends for Midtown Manhattan
New York City is witnessing a surge in office leasing activity as Natixis, the Paris-based financial services firm, has signed a long-term lease for approximately 202,875 square feet at 1633 Broadway, also known as Paramount Plaza, in Midtown Manhattan. This transition from their current office at 1251 Avenue of the Americas, located just two blocks away, marks a significant commitment to maintaining a vibrant presence in one of the city’s most competitive markets.
The decision to relocate underscores Natixis’ adaptability and foresight, aligning with a broader trend of renewed interest in prime office spaces despite ongoing challenges from the COVID-19 pandemic. As we look toward the future, the continued influx of businesses into Manhattan bodes well for the local economy and the resilience of small firms that thrive on innovation and strategic investment.
Market Dynamics Shaping Office Leasing in Manhattan
Natixis’ move to the 48-story building at Paramount Plaza is highlighted as one of the largest office leases in Manhattan’s fourth quarter of 2025, amidst an impressive backdrop of robust leasing activity. The fourth quarter alone saw 3.2 million square feet of agreements, contributing to a remarkable total of nearly 31 million square feet for the year—the highest since 2019. Other notable transactions, such as Bloomberg’s renewal and Moody’s lease, indicate a strong recovery and interest in Manhattan office spaces.
Rithm Capital’s Acquisition and Its Implications
Further emphasizing the demand for premier office locations, Rithm Capital completed its acquisition of Paramount Group and its entire New York City office portfolio for approximately $1.6 billion in December 2025. This acquisition not only includes 1633 Broadway but also extended to several other prestigious sites in the vicinity. Such private investments highlight a confidence in the recovery of the New York office market, while also fostering a competitive environment that encourages growth and innovation.
Enhancements and Modernization of Paramount Plaza
Since its inception, Paramount Plaza has undergone considerable transformations, enhancing its appeal as a desirable location. With plans initiated in 2015 to revamp the northern sunken plaza into a contemporary glass retail cube, combined with significant financial investments—including $230 million on building upgrades since 2010—Paramount Plaza has positioned itself as a forward-thinking hub, ready to meet the demands of modern businesses.
The forthcoming introduction of restaurants such as Din Tai Fung, anticipating a grand opening in 2024, also demonstrates the vibrant mix of commerce being fostered in the area, underscoring the synergy between office spaces and retail growth.
Impact of Natixis’ Relocation on Operational Efficiency
Natixis’ relocation to Paramount Plaza is expected to enhance operational efficiency, providing employees with a modern workspace that is not only well-located but also embedded within a revitalized, energetic environment. Such moves are critical for companies aiming to attract top talent and foster a collaborative workplace culture.
Conclusion: A Bright Future for New York’s Office Landscape
The leasing activity and investments in Midtown Manhattan signify a robust rebound for New York’s office market. As firms like Natixis make critical decisions to relocate and upgrade their facilities, the positive trajectory of the local economy becomes increasingly clear. Engaging with and supporting local businesses during these transformative times is vital. It is a reminder of the resilience and dynamism inherent in New York City’s entrepreneurial spirit and its unwavering commitment to growth.
Frequently Asked Questions (FAQ)
What is the size of Natixis’ new office lease at 1633 Broadway?
Natixis has signed a long-term lease for approximately 202,875 square feet at 1633 Broadway, also known as Paramount Plaza, in Midtown Manhattan.
What is the location of Natixis’ new office?
The new office is located at 1633 Broadway, between West 50th and West 51st streets, in Midtown Manhattan.
What were the terms of the lease?
The lease terms, including duration and rental rates, have not been publicly disclosed. However, sources indicate that asking rents at 1633 Broadway range between $64 and $84 per square foot.
Who brokered the lease deal?
The deal was brokered by Robert Lowe of Cushman & Wakefield.
What is the significance of this lease in the context of Manhattan’s office market?
The relocation to the 48-story 1633 Broadway building is one of the largest office leases in Manhattan’s fourth quarter of 2025, following other significant deals such as Bloomberg’s 495,753-square-foot renewal at 120 Park Avenue and Moody’s 460,000-square-foot lease at 200 Liberty Street.
Who owns Paramount Plaza now?
In December 2025, Rithm Capital acquired Paramount Group and its entire New York City office portfolio for approximately $1.6 billion, including 1633 Broadway.
What is the history of Paramount Plaza?
Paramount Plaza, originally known as 1633 Broadway, has undergone significant transformations in recent years, including plans to replace the northern sunken plaza with a glass retail cube in 2015 and refinancing in November 2019 for $1.25 billion. By the end of 2024, the building was 95% occupied, with Paramount Group investing $230 million in building upgrades since 2010.
Key Features of Natixis’ Relocation to Paramount Plaza
| Feature | Details |
|---|---|
| Office Size | Approximately 202,875 square feet |
| Location | 1633 Broadway, between West 50th and West 51st streets, Midtown Manhattan |
| Lease Terms | Not publicly disclosed; asking rents between $64 and $84 per square foot |
| Broker | Robert Lowe of Cushman & Wakefield |
| Building Owner | Rithm Capital, acquired in December 2025 |
| Building Occupancy | 95% occupied by end of 2024; $230 million invested in upgrades since 2010 |
Now Happening on X
- @TTaylor_Trepp (Jan 7, 2026): Natixis leases 202,875 square feet at Manhattan’s 1633 Broadway, highlighting ongoing real estate activity in the area. View on X
- @tradedny (Jan 7, 2026): Details a 202,875 SF office lease at 1633 Broadway with Natixis as tenant and Rithm Capital as landlord, brokered by Robert Lowe of Cushman & Wakefield. View on X
- @NYBizJournal (Jan 7, 2026): Paris-based investment bank Natixis signs a major office lease in Midtown Manhattan, signaling strong demand for premium spaces. View on X
- @commobserver (Jan 6, 2026): Natixis relocates its NYC office to 203,000 square feet at 1633 Broadway, part of a robust leasing trend. View on X
- @trdny (Jan 7, 2026): Rithm Capital secures a 200,000-square-foot lease in Midtown Manhattan, marking its first major deal after acquiring Paramount Group. View on X
- @EladioSantiag14 (Jan 6, 2026): Discusses strong Manhattan office leasing in Q4, the best in 6 years, amid concerns over potential market impacts from local policies. View on X
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