Brooklyn, January 6, 2026
Safeguard Self Storage has acquired a self-storage facility in Brooklyn’s Borough Park neighborhood for $40.2 million. This strategic move, which marks the company’s first investment in the area, comes as demand for storage solutions in New York City continues to grow. The facility spans 63,814 square feet and is expected to generate immediate cash flow. This development emphasizes Safeguard’s commitment to expanding its presence across Brooklyn, providing essential services to local residents and businesses.
Safeguard Self Storage Expands in Brooklyn with $40M Acquisition
New Facility Set to Meet Growing Demand in Borough Park Neighborhood
Brooklyn, NY
Safeguard Self Storage has announced its recent acquisition of a self-storage facility in Brooklyn’s Borough Park neighborhood for $40.2 million. This strategic move marks the company’s first property purchase in this area, highlighting the growing need for self-storage solutions in New York City. The deal, finalized on December 22, 2025, involves the transfer of a sizable 63,814-square-foot facility located at 1454 39th Street from Equity Resource Investments and SNL Storage.
The property was acquired at approximately $630 per square foot, and its expected operational revenues will generate immediate cash flow for Safeguard Self Storage. Representations in this transaction included James Goonan for the buyer and Joanne D.C. Foley for the sellers, culminating in the deal being recorded on January 2, 2026. Such developments underscore a promising outlook for the self-storage sector, particularly as urban dynamics in Brooklyn evolve.
Expanding Presence in a Thriving Market
This acquisition is a significant expansion of Safeguard Self Storage in Brooklyn, where the company already operates several facilities. From Borough Park to Flatlands, Flatbush, East Williamsburg, and East New York, Safeguard has been catering to the self-storage demands of diverse community members. The company’s focused expansion strategy not only meets increasing local storage needs but also represents a commitment to providing quality services across various neighborhoods.
Local Real Estate Landscape
The self-storage market in New York City has been experiencing considerable growth and activity in recent years. Notably, in 2024, Equity Resource Investments transferred a 1,378-unit self-storage facility in Midwood, Brooklyn, to its lender for a total of $46.9 million. This depth of market activity signals strong demand for storage solutions, particularly in densely populated areas where space is at a premium.
Features and Benefits of the New Facility
Safeguard Self Storage’s new acquisition is purpose-built to serve a vibrant community. It will bolster the company’s efforts to provide comprehensive services, including amenities such as video surveillance, individual unit alarms, and convenient access options. As businesses and residents alike seek out reliable storage solutions, facilities like this one will play a pivotal role in the urban tapestry of Brooklyn.
The Importance of Local Investment
Safeguard Self Storage’s growing footprint in Brooklyn and beyond reflects a broader trend of local entrepreneurs and investors recognizing the potential and profitability of underserved areas. By investing in essential facilities such as self-storage, these companies foster economic growth, create jobs, and enhance the quality of life for residents. This acquisition not only serves a practical need but emphasizes the positive impact of strategic investments on community resilience.
Conclusion
As the demand for self-storage solutions continues to rise in urban New York, Safeguard Self Storage’s recent $40.2 million acquisition in Borough Park is a promising sign of entrepreneurial innovation and market adaptability. By expanding its facilities in Brooklyn, the company is well-positioned to meet the evolving needs of both businesses and individuals. Support for local enterprises remains crucial to sustaining economic growth, ensuring that future opportunities can flourish in the Big Apple.
Frequently Asked Questions (FAQ)
What is the location of the newly acquired Safeguard Self Storage facility?
The facility is located at 1454 39th Street in the Borough Park neighborhood of Brooklyn, NY.
When was the acquisition of the Brooklyn facility finalized?
The acquisition was finalized on December 22, 2025, and recorded on January 2, 2026.
How large is the acquired self-storage facility?
The facility encompasses 63,814 square feet of space.
Who were the parties involved in the acquisition?
The facility was acquired by Safeguard Self Storage from Equity Resource Investments and SNL Storage.
What is the expected use of the acquired property?
The property is expected to generate immediate cash flow for Safeguard Self Storage.
What is the price per square foot of the acquired facility?
The facility was purchased at approximately $630 per square foot.
Who represented the parties in the transaction?
James Goonan represented Safeguard Self Storage, and Joanne D.C. Foley represented the sellers in the transaction.
What other facilities does Safeguard Self Storage operate in Brooklyn?
Safeguard Self Storage operates several facilities in Brooklyn, including locations in Borough Park, Flatlands, Flatbush, East Williamsburg, and East New York.
Has Safeguard Self Storage expanded its presence in New York City?
Yes, Safeguard Self Storage has been actively expanding in New York City, including opening a facility in Bedford-Stuyvesant in 2015.
What is the significance of the self-storage market in New York City?
The self-storage market in New York City has seen significant activity, with notable acquisitions and developments in recent years, indicating strong demand for such services in the area.
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Key Features of the Acquisition
| Feature | Details |
|---|---|
| Location | 1454 39th Street, Borough Park, Brooklyn, NY |
| Acquisition Price | $40.2 million |
| Facility Size | 63,814 square feet |
| Price per Square Foot | Approximately $630 |
| Transaction Date | December 22, 2025 |
| Recording Date | January 2, 2026 |
| Seller | Equity Resource Investments and SNL Storage |
| Buyer | Safeguard Self Storage |
| Expected Use | Generate immediate cash flow |
Now Happening on X
- @NYBizJournal (Jan 5, 2026): Safeguard Self Storage has added another Brooklyn location to its portfolio with a $40 million purchase in Borough Park, joining a wave of self-storage deals across New York City in recent months. View on X
- @tradedny (Jan 5, 2026): Details a $40.25 million sale of a 63,814 sq ft development site at 1454 39th Street in Brooklyn from Equity Resource Investments & SNL Storage to Safeguard Self Storage. View on X
- @commobserver (Jan 5, 2026): Safeguard Self Storage buys Borough Park building for $40M. View on X
- @CrainsNewYork (Jan 5, 2026): Brooklyn self-storage facility sells for $40 million in year-end deal. View on X
- @FayeKohn (Jan 5, 2026): Safeguard Self Storage buys Brooklyn facility for $40 million, as reported by Crain’s New York Business. View on X
- @CrainsNewYork (Jan 5, 2026): Private equity giant Carlyle Group adds to Brooklyn portfolio with $105M Gowanus purchase. View on X
- @kshaughnessy2 (Dec 30, 2025): Summit Properties reportedly makes a $451 million buyout offer for a portfolio of NYC apartment buildings owned by bankrupt Pinnacle Group, including properties in Brooklyn. View on X
- @FayeKohn (Dec 31, 2025): Hubb NYC buys 599 Baltic Street in Brooklyn for $40M. View on X
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