New York City, November 27, 2025
The Masser Family of Companies (MFC) is set to unveil its latest convenience-driven potato products at the New York Produce Show and Conference. This event, taking place at the Jacob Javits Center, emphasizes MFC’s commitment to enhancing food preparation efficiency and meeting the evolving demands of busy consumers. MFC will collaborate with local producers to offer innovative potato solutions while also supporting the local economy and industry collaboration.
New York City, NY – The Masser Family of Companies (MFC) is gearing up to present its latest convenience-driven potato products at the New York Produce Show and Conference, set to occur from December 2-4, 2025, at the Jacob Javits Center in New York City. This initiative is part of MFC’s commitment to enriching consumer options while promoting efficiency in food preparation, aligning with the broader trends of convenience in the fast-paced modern lifestyle.
MFC will collaborate with Keystone Potato Products and the Pennsylvania Co-operative to represent a substantial segment of the Pennsylvania potato industry. Together, these companies aim to enhance service delivery to retailers while addressing the evolving demands of foodservice and institutional sectors across the Northeast. This partnership embodies the synergy of local businesses coming together to elevate the standards and options available in the potato market.
Event Highlights
The New York Produce Show and Conference is recognized as the largest fixed-site produce trade show in North America. This three-day event will feature over 400 exhibiting companies, creating extensive networking opportunities for industry professionals. Attendees can participate in educational sessions and take tours of local retailers, wholesalers, foodservice distributors, urban farms, and unique eateries, enriching their understanding of current market trends and best practices.
Visitors to the MFC booth #219 will have the opportunity to explore their exciting new line of Side Delights® convenience potatoes. These products have been thoughtfully designed to appeal to busy consumers seeking time-efficient meal solutions without sacrificing quality or flavor.
Economic Impact of Local Producers
The participation of MFC at this prestigious event not only highlights their long-standing tradition of quality in potato production but also underscores their role in supporting the local economy. As an eighth-generation potato producer based in Sacramento, Pennsylvania, MFC represents a long lineage of family enterprise that has successfully adapted to market changes and consumer preferences over the decades.
The broader implications of such gatherings extend beyond individual companies. They serve as critical platforms for showcasing innovation within the agricultural and food sectors, promoting growth, and drawing attention to the need for a supportive business environment. Such events can contribute to enhancing local economies by attracting visitors and engaging community stakeholders, further fostering investment and interest in local agricultural sectors.
Consumer Trends in the Produce Industry
Consumer demand for convenience products continues to rise, driven by increasingly busy lifestyles. The MFC’s introduction of Side Delights® is indicative of a larger industry trend where producers are innovating to meet the needs of a time-strapped consumer base. This shift is not only about delivering quick and easy options but also about ensuring quality and sustainability in food products.
The New York Produce Show and Conference will allow industry leaders the chance to discuss these trends more deeply and share strategies on how businesses can effectively respond to evolving consumer desires. Such dialogues promote a robust exchange of ideas, essential for the continued success and adaptation of the produce industry.
Community and Industry Collaboration
The Masser Family of Companies’ proactive involvement at the conference reflects a broader commitment to collaboration within the agricultural community. Working alongside other local producers exemplifies the essence of small businesses in New York, where partnerships can lead to enhanced product offerings and improved market access. This cooperative spirit is vital for strengthening the resilience of the local economy.
Moreover, the event allows for educational opportunities that can empower smaller enterprises to leverage shared insights and experiences, ultimately driving the entire sector forward. This positive cycle of collaboration and innovation is critical for maintaining a competitive edge in the marketplace.
Conclusion
The New York Produce Show and Conference serves as an invaluable platform for local businesses like the Masser Family of Companies to showcase their commitment to quality, innovation, and community engagement. As consumers increasingly seek convenient and high-quality food options, the role of producers in meeting these demands will be paramount. Support for local businesses is essential for fostering economic growth and enhancing the vibrant diversity of offerings in New York’s food landscape.
As we approach the conference, it is encouraging to see local entrepreneurs stepping up to meet consumer needs while simultaneously contributing to the lively economic fabric of our city. Engaging in events like the New York Produce Show is a significant way for residents and businesses alike to support local initiatives and stay informed about the growing trends in the produce industry.
FAQ
What is the New York Produce Show and Conference?
The New York Produce Show and Conference is recognized as the largest fixed-site produce trade show in North America, featuring networking opportunities, a trade show with over 400 companies, educational sessions, and tours of local retailers, wholesalers, foodservice distributors, urban farms, and unique eateries.
When will the conference take place?
The event is scheduled to take place at the Jacob Javits Center in New York City from December 2-4, 2025.
What products will Masser Family of Companies showcase?
MFC will showcase their new line of Side Delights® convenience potatoes, designed for busy consumers seeking quick and delightful meal solutions.
What role does the event serve for local businesses?
The event serves as a critical platform for showcasing innovation within the agricultural and food sectors, promoting growth, and drawing attention to the need for a supportive business environment to enhance local economies.
| Feature | Details |
|---|---|
| Event Name | New York Produce Show and Conference |
| Date | December 2-4, 2025 |
| Location | Jacob Javits Center, New York City |
| Exhibitors | Over 400 companies |
| MFC Booth | #219 |
| Showcase Products | Side Delights® convenience potatoes |
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