New York City, November 21, 2025
Macy’s Herald Square has unveiled its annual holiday window displays, kicking off the festive season in New York City. This year’s theme, ‘The Most Wonderful Stories Start Here,’ commemorates significant milestones in Macy’s history. Alongside the awe-inspiring displays, visitors can enjoy attractions such as Santaland, Holiday Lane, and Holiday Square. These festive highlights promise to offer plenty of joy and holiday spirit to locals and tourists alike throughout the season.
New York City
Macy’s Herald Square Unveils Iconic Holiday Windows
Macy’s Herald Square in New York City has unveiled its annual holiday window displays, marking the start of the festive season. The 2025 theme, “The Most Wonderful Stories Start Here,” celebrates significant milestones in Macy’s history, including the first window displays from 1874, Santa Claus’s inaugural arrival in 1861, and the debut of the Macy’s Thanksgiving Day Parade in 1924. These displays will remain on view through January.
Additional Holiday Attractions at Macy’s Herald Square
In addition to the holiday windows, Macy’s Herald Square offers several festive attractions:
- Santaland: An immersive experience on the 8th floor, featuring interactive displays and visits with Santa Claus. Reservations are required and typically book out quickly, so secure your spot early.
- Holiday Lane: Located on the 9th floor, this festive wonderland is filled with twinkling lights, glittering displays, and an exclusive assortment of holiday décor and gifts.
- Holiday Square: An immersive market featuring over 30 local businesses, offering a variety of products, holiday gifts, and food and beverage options.
Visiting Information
Macy’s Herald Square is located at 151 West 34th Street, New York, NY 10001. The holiday window displays are accessible along the Broadway façade between 34th and 35th Streets. For the best viewing experience, visitors are encouraged to view the windows along the Broadway side of the building.
Background
Macy’s holiday window displays have been a cherished New York City tradition since 1874, evolving from simple scenes to elaborate, animated works of art that attract millions of visitors each year.
Related Events
The unveiling of Macy’s holiday windows coincides with the upcoming Macy’s Thanksgiving Day Parade, which will take place on November 27, 2025. The parade is set to begin at 9:00 AM Eastern Time and will be broadcast live on NBC.
Frequently Asked Questions
What is the theme of Macy’s 2025 holiday window displays?
The theme is “The Most Wonderful Stories Start Here,” celebrating significant milestones in Macy’s history, including the first window displays from 1874, Santa Claus’s inaugural arrival in 1861, and the debut of the Macy’s Thanksgiving Day Parade in 1924. These displays will remain on view through January.
Where are the holiday window displays located?
The displays are located along the Broadway façade of Macy’s Herald Square, between 34th and 35th Streets. For the best viewing experience, visitors are encouraged to view the windows along the Broadway side of the building.
What other holiday attractions are available at Macy’s Herald Square?
In addition to the holiday windows, Macy’s Herald Square offers several festive attractions, including Santaland, Holiday Lane, and Holiday Square.
How can I visit Santaland?
Santaland is an immersive experience on the 8th floor of Macy’s Herald Square, featuring interactive displays and visits with Santa Claus. Reservations are required and typically book out quickly, so secure your spot early.
When is the Macy’s Thanksgiving Day Parade?
The parade is set to take place on November 27, 2025, beginning at 9:00 AM Eastern Time. It will be broadcast live on NBC.
| Feature | Description |
|---|---|
| Holiday Window Displays | The 2025 theme, “The Most Wonderful Stories Start Here,” celebrates significant milestones in Macy’s history, including the first window displays from 1874, Santa Claus’s inaugural arrival in 1861, and the debut of the Macy’s Thanksgiving Day Parade in 1924. These displays will remain on view through January. |
| Santaland | An immersive experience on the 8th floor, featuring interactive displays and visits with Santa Claus. Reservations are required and typically book out quickly, so secure your spot early. |
| Holiday Lane | Located on the 9th floor, this festive wonderland is filled with twinkling lights, glittering displays, and an exclusive assortment of holiday décor and gifts. |
| Holiday Square | An immersive market featuring over 30 local businesses, offering a variety of products, holiday gifts, and food and beverage options. |
| Location | Macy’s Herald Square is located at 151 West 34th Street, New York, NY 10001. The holiday window displays are accessible along the Broadway façade between 34th and 35th Streets. For the best viewing experience, visitors are encouraged to view the windows along the Broadway side of the building. |
| Macy’s Thanksgiving Day Parade | The parade is set to take place on November 27, 2025, beginning at 9:00 AM Eastern Time. It will be broadcast live on NBC. |
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Author: STAFF HERE NEW YORK WRITER
The NEW YORK STAFF WRITER represents the experienced team at HERENewYork.com, your go-to source for actionable local news and information in New York, the five boroughs, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as New York Fashion Week, Macy's Thanksgiving Day Parade, and Tribeca Film Festival. Our coverage extends to key organizations like the Greater New York Chamber of Commerce and United Way of New York, plus leading businesses in finance and media that power the local economy such as JPMorgan Chase, Goldman Sachs, and Bloomberg. As part of the broader HERE network, including HEREBuffalo.com, we provide comprehensive, credible insights into New York's dynamic landscape.
