Tel Aviv, Israel, October 29, 2025
Israeli startup Onfire, specializing in AI-driven sales intelligence for IT revenue teams, has raised $20 million in funding. Co-led by Grove Ventures and TLV Partners, the investment will accelerate the development of its AI go-to-market platform tailored for the IT sector. Founded by veterans of Israel’s elite intelligence unit 8200, Onfire’s platform analyzes third-party and sales data to help teams identify real buying intent and improve targeting. With the new funding, Onfire plans to expand its AI and R&D teams in Israel and New York, underscoring the role of startups in economic growth.
Tel Aviv, Israel – Onfire, an Israeli startup specializing in AI-driven sales intelligence for IT revenue teams, has announced it has secured $20 million in initial funding. The investment round was co-led by Grove Ventures and TLV Partners, with significant support from IN Venture and participation from Leumi Tech 77, Bank Leumi’s tech investment arm. This funding aims to accelerate Onfire’s mission to build a vertically focused, contextual AI go-to-market (GTM) platform tailored for the $5 trillion IT market.
Founded by veterans of Israel’s elite intelligence unit 8200—CEO Tal Peretz, CTO Shahar Shavit, and CPO Nitzan Hadar—Onfire leverages machine learning to analyze large volumes of third-party data, such as product reviews, technical discussions, and vendor evaluations, along with a company’s own sales data. This combination helps sales teams identify real buying intent, understand decision dynamics, and focus their efforts where they matter most. The platform continuously learns and updates CRM systems, providing sales teams with a more accurate, living view of their market.
In just 12 months since its beta launch, Onfire has earned the trust of leaders across the infrastructure ecosystem. Dozens of top companies, including Aiven, Spectro Cloud, and Cyera, now rely on Onfire to sharpen targeting, speed up sales cycles, and uncover hidden signals within their networks. With over $50 million in closed deals driven by Onfire’s insights, the results underscore the platform’s effectiveness in transforming sales strategies.
About Onfire
Onfire is an AI platform built for sales teams that work with technology buyers. It uses machine learning to analyze large volumes of third-party data—such as product reviews, technical discussions, and vendor evaluations—alongside a company’s own sales data. By combining these sources, Onfire helps teams spot real buying intent, understand decision dynamics, and focus their efforts where they matter most. The platform continuously learns and updates CRM systems, giving sales teams a more accurate, living view of their market.
Key Features of Onfire’s Platform
| Feature | Description |
|---|---|
| AI-Driven Sales Intelligence | Analyzes large volumes of third-party data alongside a company’s own sales data to identify real buying intent and understand decision dynamics. |
| Continuous CRM Updates | Continuously learns and updates CRM systems, providing sales teams with a more accurate, living view of their market. |
| Vertical AI Focus | Tailored specifically for the $5 trillion IT market, focusing on the unique needs of IT revenue teams. |
| Proven Success | Trusted by leading companies like Aiven, Spectro Cloud, and Cyera, with over $50 million in closed deals driven by Onfire’s insights. |
Future Plans and Impact
The recent $20 million investment is poised to enable Onfire to expand its AI, research and development, and sales teams across both Israel and New York. This growth strategy is indicative of a broader trend that seeks to harness the technological advances inherent in AI to bolster sales processes in the ever-competitive IT sector. By fostering innovation and supporting local talent, investors are indirectly nurturing a healthier entrepreneurial ecosystem, which ultimately benefits the economy at large.
The infusion of resources also indicates the ongoing recognition of the pivotal role that startups play in enhancing productivity and driving economic growth. Education and reduced regulatory constraints can further amplify these outcomes, paving the way for a more dynamic business landscape where innovation leads to enhanced opportunities for all stakeholders involved.
Conclusion
Onfire exemplifies the potential that can be unlocked through strategic investment in innovative technologies and entrepreneurial talent. The $20 million funding will enable the company to not only enhance its capabilities but also continue supporting the IT revenue sector effectively. Readers are encouraged to champion local businesses and remain engaged in New York’s evolving economic future, which promises to thrive through the resilience and innovation of its entrepreneurs.
FAQ
What is Onfire?
Onfire is an AI platform designed for sales teams targeting technology buyers. It analyzes large volumes of third-party data alongside a company’s own sales data to identify real buying intent and understand decision dynamics.
Who founded Onfire?
Onfire was founded by veterans of Israel’s elite intelligence unit 8200: CEO Tal Peretz, CTO Shahar Shavit, and CPO Nitzan Hadar.
How much funding did Onfire raise?
Onfire secured $20 million in initial funding, co-led by Grove Ventures and TLV Partners, with support from IN Venture and participation from Leumi Tech 77 by Bank Leumi.
What companies use Onfire’s platform?
Companies such as Aiven, Spectro Cloud, and Cyera rely on Onfire to enhance targeting, accelerate sales cycles, and uncover hidden signals within their networks.
What are Onfire’s future plans with the new funding?
The new investment will enable Onfire to expand its AI, research and development, and sales teams across Israel and New York, further enhancing its capabilities to serve the IT revenue sector.
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