News Summary
New York City is showcasing four local businesses through the Small Business Spotlight Program at the Bank of America Winter Village in Bryant Park. This initiative provides these businesses with rent-free booths during the holiday season, attracting new customers and promoting local entrepreneurship. The program has already supported over 20 entrepreneurs since its launch in 2020 and last year generated around $50 million in sales for participating businesses. The Winter Village will host more than 180 vendors, enhancing the festive community atmosphere.
New York City will host four local businesses as part of the Small Business Spotlight Program at the Bank of America Winter Village at Bryant Park, providing them the opportunity to market their products rent-free during the holiday season. The program aims to support small businesses while enhancing community engagement during this festive time.
Each selected business will have a booth at the Winter Village Holiday Shops for two weeks throughout the season, giving them exposure to new customers without the burden of overhead costs. Bank of America New York City’s president underscored the critical role that small businesses play in strengthening local economies and neighborhoods.
Since its inception in 2020, over 20 entrepreneurs have participated in this program, highlighting its success in supporting the local business community. Last season, businesses showcased at the Winter Village brought in approximately $50 million in sales, indicating a thriving shopping environment for small entrepreneurs.
Featured Businesses
This year, the Small Business Spotlight booth will be conveniently located near the fountain, close to the entrance at 41st Street and 6th Avenue. The Winter Village will be open to the public from October 24, running through January 4, 2026. The ice skating rink, which covers 17,000 square feet, will remain accessible for free to those who bring their own skates until March 1, 2026.
The Holiday Shops will feature more than 180 vendors, offering an array of artisan gifts, crafts, and gourmet treats. In addition, The Lodge, a food hall and bar, will present seasonal food and drinks while private igloos will be available for reservation, enhancing the overall festive atmosphere.
Community Engagement
The initiative emphasizes the importance of community engagement and support for local entrepreneurs. Many participating business owners, like Kalsang Chomphel of Kalsang Pottery, have expressed gratitude for the exposure and opportunity provided by the Small Business Spotlight program, reflecting its positive impact on small businesses during the holiday season.
The Winter Village at Bryant Park not only serves as a charming destination for holiday shopping but also as a platform for local entrepreneurs to thrive. The collaboration between Bank of America and small businesses aims to foster a sense of community while showcasing unique offerings that contribute to the vibrant atmosphere of the city.
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Additional Resources
- AMNY: NYC Small Business Spotlight
- PR Newswire: New York City Entrepreneurs Selected
- ABC7NY: Bank of America Winter Village to Reopen
- Time Out: Bryant Park Winter Village
- Fox 5 NY: Bryant Park’s Winter Village Kicks Off
- Wikipedia: Small Business
- Google Search: Bank of America Winter Village
- Google Scholar: Bank of America Winter Village
- Encyclopedia Britannica: Winter Village
- Google News: Bank of America Winter Village
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