News Summary
Mixue Ice Cream & Tea, the world’s largest fast-food chain, is set to open its first U.S. location in Tribeca, New York City. This new store marks a milestone for the brand, which operates over 45,000 outlets worldwide. The menu caters to budget-conscious consumers with affordable soft-serve ice cream, teas, and shareable options, appealing to the social media-savvy clientele. The chain has announced a 43% profit increase in recent financial reports, reflecting strong demand for its innovative offerings.
New York—Mixue Ice Cream & Tea, known for its rapid expansion as the world’s largest fast-food chain, is set to open its first U.S. location at 266 Canal Street in the Tribeca neighborhood of New York City. The opening marks a significant milestone for the company, which boasts over 45,000 outlets globally, surpassing major competitors like McDonald’s and Starbucks in terms of store count.
This new store spans 2,100 square feet and operates under a 10-year lease agreement, with an asking rent of $165 per square foot. The menu at Mixue is designed to cater to budget-conscious consumers, offering a range of affordable delights such as soft-serve ice cream cones, various fruit and milk teas, and chewy add-ins. This strategic focus is expected to resonate well with New Yorkers, who often seek shareable food experiences on social media.
Founded in 1997 as a humble shaved ice stall in Zhengzhou, China, by Zhang Hongchao, Mixue has grown exponentially. The company’s full name, Mixue Bingcheng, translates to “Honey Snow Ice City,” reflecting its original focus on frozen desserts. Currently, approximately 40,000 of its locations are situated in China, with the chain also branching out into markets such as Indonesia, Vietnam, Thailand, and Malaysia.
The timing of Mixue’s entry into the U.S. coincides with a notable trend of Chinese food and beverage brands expanding into international markets. The brand’s innovative and visually appealing products, such as the creamy mango boba, mango oats jasmine tea, and coconut jelly milk tea, have been crafted to encourage social media sharing, making them attractive options for the digital-savvy consumer demographic in New York City.
In recent financial reports, Mixue announced a remarkable 43% profit increase for the first half of 2025, culminating in a net profit of $376 million, indicating robust demand for its offerings. After going public on the Hong Kong Stock Exchange earlier this year, the company continues to see growth and profitability, positioning itself strongly in the fast-food sector.
Founders Zhang Hongchao and Zhang Hongfu have amassed a combined fortune exceeding $8.1 billion, a testament to the brand’s success and rapid growth trajectory. As Mixue prepares to make its mark in the U.S. market, it aims to combine affordability with an engaging customer experience, tapping into the health-conscious and budget-aware culture prevalent among many consumers today.
With its first U.S. location in Tribeca, Mixue Ice Cream & Tea is poised to introduce New Yorkers to a range of tasty treats that are not only delicious but also designed for sharing in the ever-growing landscape of social media food culture.
Deeper Dive: News & Info About This Topic
- Delish: Mixue’s First U.S. Location
- Wikipedia: Mixue
- Time Out: World’s Largest Fast Food Chain in NYC
- Google Search: Mixue
- Commercial Observer: Mixue Opens in NYC
- Encyclopedia Britannica: Fast Food
- The Mirror: Mixue Opening in the U.S.
- Google News: Mixue NYC
Author: STAFF HERE NEW YORK WRITER
NEW YORK STAFF WRITER The NEW YORK STAFF WRITER represents the experienced team at HERENewYork.com, your go-to source for actionable local news and information in New York, the five boroughs, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as New York Fashion Week, Macy's Thanksgiving Day Parade, and Tribeca Film Festival. Our coverage extends to key organizations like the Greater New York Chamber of Commerce and United Way of New York, plus leading businesses in finance and media that power the local economy such as JPMorgan Chase, Goldman Sachs, and Bloomberg. As part of the broader HERE network, including HEREBuffalo.com, we provide comprehensive, credible insights into New York's dynamic landscape.
