News Summary
Fabletics has launched its first retail store in Upstate New York at Eastview Mall, expanding its presence beyond online shopping. Located next to Sephora in the Macy’s Wing, the store offers a wide range of stylish and high-performance activewear for both men and women. Shoppers can browse and purchase without needing a VIP membership, showcasing the brand’s evolution. The opening event featured festivities and special promotions, further connecting with the Rochester community. With convenient hours and plans for future growth, Fabletics is poised to enhance its brand loyalty and local engagement.
New York — Fabletics has officially opened its first retail location in Upstate New York at Eastview Mall. The store, which is situated in the Macy’s Wing next to Sephora, marks an important expansion for the popular activewear brand, known for its blend of stylish and high-performance apparel for both men and women.
Customers visiting the new Fabletics store will find a wide variety of products available for purchase, including leggings, joggers, tanks, sports bras, and shorts. Notably, shoppers are not required to be VIP members to browse and buy items in-store. This is a significant change from the brand’s original model, which primarily operated as an online entity.
The Eastview Mall location aims to cater specifically to the Rochester region, providing activewear options suitable for both workouts and daily wear. This strategic move reflects Fabletics’ commitment to expanding its physical presence across the United States, allowing customers to have an in-person shopping experience that complements its digital platform.
The grand opening event was celebrated with festivities, heralded as a vibrant occasion that included various activities and special promotions to engage shoppers. This event allowed the community to explore the brand’s offerings firsthand, enhancing Fabletics’ local visibility and appeal.
Fabletics operates an in-house VIP Membership program, which, while optional for shopping, offers members a range of benefits. These include access to exclusive deals, early notifications about new products, and invitations to special in-store events. The membership is designed to incentivize customer loyalty while still allowing non-members to enjoy the full shopping experience.
The store’s operational hours are convenient for local shoppers, being open Monday to Saturday from 10 a.m. to 8 p.m., and on Sundays from 11 a.m. to 6 p.m. Shoppers can find Fabletics located at 7979 Pittsford-Victor Road (Route 96) in Victor, NY, near Entrance 2 of the mall.
Originally launched as an online brand in 2013, Fabletics has successfully diversified its business model. The company aims to combine high-quality, fashionable athletic wear with accessible shopping experiences, both online and offline. The expansion to brick-and-mortar locations like the one at Eastview Mall signals a growing trend among online retailers seeking to engage consumers in physical spaces, which allows them to build brand loyalty and provide a tactile shopping experience.
As Fabletics continues to expand, the brand appears poised for further growth in the competitive activewear market, where customer preferences increasingly favor both style and performance. The Eastview Mall location stands as a testament to Fabletics’ resolve to integrate into local communities while adapting to the changing retail landscape.
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Author: STAFF HERE NEW YORK WRITER
NEW YORK STAFF WRITER The NEW YORK STAFF WRITER represents the experienced team at HERENewYork.com, your go-to source for actionable local news and information in New York, the five boroughs, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as New York Fashion Week, Macy's Thanksgiving Day Parade, and Tribeca Film Festival. Our coverage extends to key organizations like the Greater New York Chamber of Commerce and United Way of New York, plus leading businesses in finance and media that power the local economy such as JPMorgan Chase, Goldman Sachs, and Bloomberg. As part of the broader HERE network, including HEREBuffalo.com, we provide comprehensive, credible insights into New York's dynamic landscape.
