News Summary
Fishs Eddy, known for its unique dishware, is set to launch its second location in Dumbo, Brooklyn. The new store will be situated at 81 Front St., boasting 3,800 square feet and is expected to attract both locals and tourists. This expansion signifies the brand’s growth ambitions and aims to enhance its presence in the vibrant community, offering a variety of ceramics and retro glassware, greatly contributing to Dumbo’s creative atmosphere.
New York City – Fishs Eddy, a beloved retail brand known for its distinctive dishware, is preparing to launch its second store in New York City, specifically in the Dumbo neighborhood. The store, located at 81 Front St., is expected to open early next month and will cover a spacious 3,800 square feet.
The brand recently signed a 10-year lease with Two Trees Management, which highlights the company’s growth ambitions and commitment to the area. Fishs Eddy already operates a flagship store at 889 Broadway, near Union Square, where it occupies approximately 3,000 square feet.
The new Dumbo store is anticipated to attract both locals and tourists, similar to the foot traffic experienced at the flagship location. Customers can look forward to a variety of products, including ceramic mugs, dinner plates, mixing bowls, quirky shot glasses, landmark-shaped butter dishes, and retro diner logo glassware.
The commercial property at 81 Front St., where Fishs Eddy will set up shop, is a 12-story building that is currently around 85% occupied. The asking rents for spaces in this building range from $42 to $48 per square foot. Two Trees Management, which facilitated the lease, is also a tenant in the building, which boasts a total of 476,000 square feet and is situated near the iconic Brooklyn Bridge.
Alyssa Zahler, managing director of commercial leasing at Two Trees, mentioned that there is a strong synergy between Fishs Eddy and the character of the Dumbo district, which aims to combine upscale offerings with a focus on creativity and community. The Dumbo location will take the place of a retail outlet that was formerly occupied by the New Zealand-based clothing brand Rodd & Gunn.
Fishs Eddy has a rich history, having been founded in 1986. The brand has sold over 1.3 million of its popular “212 Skyline” dishes, which feature the New York City skyline. The company, now under the leadership of CEO Daniel Yadgard, who has been in the role for approximately a year, has a goal to expand its store presence and enhance its e-commerce strategies while re-establishing a wholesale presence.
Throughout its history, Fishs Eddy has faced various challenges, including a notable legal dispute with the Port Authority in 2014 concerning the use of Twin Towers imagery. While the company has previously operated multiple locations, including outlets on the Upper East and Upper West Sides, and “store within a store” concepts in Gracious Home outlets, it has had to close some of them over time. Julie Gaines, a co-founder of Fishs Eddy, emphasized that the brand has always had a strong connection to Brooklyn, indicating that the expansion into the borough was a natural progression.
With the opening of the Dumbo location, Fishs Eddy aims to enhance its brand presence while tapping into the surrounding community’s vibrancy and artistic appeal, signaling a new chapter in the iconic retailer’s history. The new store is expected to not only serve as a retail outlet but also as part of a broader effort to emphasize creativity, design, and the unique spirit of New York City.
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Additional Resources
- Commercial Observer
- Wikipedia: New York City
- Crain’s New York
- Google Search: Fishs Eddy Dumbo
- 6sqft
- Encyclopedia Britannica: Retail
- Crain’s New York
- Google News: Fishs Eddy
Author: STAFF HERE NEW YORK WRITER
NEW YORK STAFF WRITER The NEW YORK STAFF WRITER represents the experienced team at HERENewYork.com, your go-to source for actionable local news and information in New York, the five boroughs, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as New York Fashion Week, Macy's Thanksgiving Day Parade, and Tribeca Film Festival. Our coverage extends to key organizations like the Greater New York Chamber of Commerce and United Way of New York, plus leading businesses in finance and media that power the local economy such as JPMorgan Chase, Goldman Sachs, and Bloomberg. As part of the broader HERE network, including HEREBuffalo.com, we provide comprehensive, credible insights into New York's dynamic landscape.
