News Summary
Jeni Britton, founder of Jeni’s Splendid Ice Creams and co-founder of Floura, is temporarily relocating to New York City to expand her business. Her new Lower East Side apartment will facilitate closer collaboration with her staff and partners while enhancing operational efficiency. Britton maintains a commitment to Columbus, where she plans to return monthly, and is advocating for healthier eating through Floura’s innovative fiber products. Additionally, she has made headlines for her recent controversy with The New York Times over recipe recognition, emphasizing the importance of culinary credit.
New York City Welcomes Jeni Britton for Business Expansion
Jeni Britton, the founder of Jeni’s Splendid Ice Creams and co-founder of the fiber bar company Floura, has relocated to New York City on a temporary basis to expand her business. She moved into an apartment on the Lower East Side just before Labor Day weekend and will rent the space for one year while documenting her experiences on Instagram.
This move is part of a strategic plan for Britton’s growth at Floura, a company that produces dietary fiber from produce trimmings. Britton’s new base allows her to collaborate more closely with her staff and business partners, enhancing operational efficiency and fostering innovation within the company.
Connection to the Food Community
Britton has maintained a long-standing connection to New York City’s vibrant food community, having visited frequently throughout her life. This connection is significant as it aligns with Floura’s mission to promote healthier eating by utilizing produce waste to create innovative fiber products. The company collaborates with F&S Fresh Foods, one of the largest produce suppliers in the U.S., which is located just an hour from Britton’s new residence. This proximity facilitates better management of supply chains and product development.
Floura specializes in turning discarded produce—such as apple cores and melon rinds—into fiber bars designed to help consumers enhance their fiber intake. The dietary concerns around fiber consumption have made Floura’s mission particularly relevant in today’s health-conscious food market, appealing to retailers like Whole Foods, Trader Joe’s, and Starbucks that have partnered with F&S Fresh Foods.
Commitment to Columbus
Despite her new chapter in New York City, Britton reaffirmed her commitment to Columbus, where she plans to return at least once a month, with potential for increased visits in the future. She intends to maintain her residence in Columbus, emphasizing its importance to her identity and brand. Britton sees her stores not just as outlets for her ice creams but as representations of Columbus, referring to her location there as a “little embassy” of her business.
Recent Controversy Over Ice Cream Recipe
Britton has recently drawn attention for publicly criticizing The New York Times regarding the use of her ice cream recipe without proper credit. The recipe in question is a slight adaptation of her award-winning cream cheese ice cream base. She highlighted that developing the original recipe took years of effort and emphasized that it has not always received the recognition it deserves within the culinary community. While a spokesperson for The New York Times defended the recipe’s originality, they acknowledged notable variations from Britton’s original work. Other chefs have shown support for Britton in light of similar experiences involving culinary appropriations.
Despite the controversy surrounding the recipe, Britton remains optimistic that it will encourage more people to experiment with making and sharing ice cream, promoting creativity and community in cooking.
Conclusion
Britton’s temporary move to New York City highlights her ambition to grow Floura and to strengthen her ties within the bustling food market. Her dedication to Columbus, where her ice cream brand blossomed, remains unwavering, as she continues to influence the culinary scene from both coasts.
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- The Columbus Dispatch: Jeni Britton Moves to New York
- 614Now: Jeni’s Ice Cream Founder Claims Recipe Theft
- The Columbus Dispatch: Jeni Britton’s NY Times Controversy
- The New York Times: Jeni Britton Leadership
- Restaurant Business Online: What’s Next for Jeni’s
- Google Search: Jeni Britton
Author: STAFF HERE NEW YORK WRITER
NEW YORK STAFF WRITER The NEW YORK STAFF WRITER represents the experienced team at HERENewYork.com, your go-to source for actionable local news and information in New York, the five boroughs, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as New York Fashion Week, Macy's Thanksgiving Day Parade, and Tribeca Film Festival. Our coverage extends to key organizations like the Greater New York Chamber of Commerce and United Way of New York, plus leading businesses in finance and media that power the local economy such as JPMorgan Chase, Goldman Sachs, and Bloomberg. As part of the broader HERE network, including HEREBuffalo.com, we provide comprehensive, credible insights into New York's dynamic landscape.
