September 3, 2025

Erewhon Juice Bar Opens in New York City

News Summary

Erewhon, a luxury grocery chain, is opening its first juice bar in New York City at Kith Ivy, offering exclusive smoothie options for members. The location will provide a unique club experience, complete with wellness amenities. Known for its high-priced, celebrity-endorsed products, Erewhon continues to capture the attention of health-conscious consumers and trendsetters alike, marking its expansion beyond California and into the heart of Manhattan.

New York City Welcomes Erewhon Juice Bar

New York City is set to welcome Erewhon, a luxury grocery chain based in Los Angeles, as it opens its first location in the bustling metropolis. This exclusive juice bar will be located within Kith Ivy, a members’ club owned by renowned fashion designer Ronnie Fieg.

Exclusive Offerings for Members

The new Erewhon “tonic bar” will feature a carefully curated selection of the brand’s popular juices and smoothies, available solely for club members. Members will gain access to Erewhon’s famous blends that have gained traction among both celebrities and health enthusiasts. For those non-members who reside within a certain delivery range, limited quantities of Erewhon products can be ordered exclusively through delivery apps such as Postmates and Uber Eats.

Kith Ivy’s Amenities

Located at 609 Greenwich Street in Manhattan, Kith Ivy is being designed as an all-encompassing club experience. Alongside the Erewhon juice bar, the facility will also include a sauna, a cold plunge, and a relaxation room. Recently, a floor plan highlighting these amenities was shared on Instagram by Ronnie Fieg, providing potential members with a sneak peek at what to expect.

Cultural Significance of Erewhon

Erewhon has made a name for itself not only for its premium products but also for its cultural impact, especially among younger consumers. Collaborations with high-profile celebrities such as Hailey Bieber and Sofia Richie have contributed to the brand’s iconic status, leading to the rise of Erewhon smoothies as a coveted symbol among Gen Z shoppers. Prices for these smoothies often soar to around $20 and sometimes even higher.

Brand Overview and History

Founded in the 1960s, Erewhon began as a single health foods store in Boston before relocating to California, where it has prospered and expanded to currently operating 11 stores. The grocery chain is recognized for its premium pricing, featuring items such as $30 luxury ice cubes and $14 hyper-oxygenated water. This pricing strategy has secured its clientele among affluent consumers and trendsetters.

Celebrity Influence and Product Listings

The allure of Erewhon extends to several celebrity patrons, including Kylie Jenner, Kourtney Kardashian, and Shawn Mendes, further solidifying the store’s status as a leading name in luxury grocery shopping. Unique smoothies crafted in collaboration with various celebrities, such as the $23 “Short N’ Sweet” smoothie by Sabrina Carpenter and $18 “Good 4 U” smoothie by Olivia Rodrigo, showcase Erewhon’s innovative blend of nutrition and celebrity culture.

Conclusion

The opening of Erewhon’s juice bar at Kith Ivy not only signifies the brand’s expansion into New York City but also represents the growing trend of premium, health-focused products that resonate with affluent individuals and trend-conscious consumers. As the first Erewhon location outside of California, the juice bar aims to attract a diverse clientele, blending luxury shopping with wellness and lifestyle amenities.