News Summary
Convene is set to open a new event venue in SoHo, New York, at 555 Broadway, featuring over 32,000 square feet of adaptable event space. Scheduled for a Spring 2026 launch, the venue will host over 450 guests across multiple meeting spaces, catering to both corporate and social events. Designed in collaboration with Marlo & Kroft, the venue will reflect the area’s artistic heritage while prioritizing flexible layouts and advanced amenities, further establishing Convene’s presence in the competitive New York event landscape.
New York – Convene is set to expand its presence in New York City with a new event venue located at 555 Broadway in SoHo. The venue is scheduled to open in Spring 2026 and will encompass over 32,000 square feet on the second floor, accommodating more than 450 guests for various events.
The new Convene 555 Broadway venue will feature seven meeting and event spaces, including a main hall that can host up to 252 guests, a 16-person boardroom, and five smaller studios designed for breakout sessions or standalone meetings. One of the studios will have movable walls, allowing for adaptability in creating a larger, contiguous main gallery. Additionally, the venue will include three gallery spaces dedicated to networking and receptions, providing ample opportunity for engagement and interaction among attendees.
SoHo, short for “South of Houston,” is a renowned neighborhood in New York City, celebrated for its vibrant art galleries, trendy boutiques, and elevated dining options. The new Convene location has been identified as a much-requested area among existing clients, with demand reflecting the neighborhood’s appeal for both business and social events.
Convene is collaborating with its in-house design team along with the boutique New York City firm Marlo & Kroft to create an inviting space that pays homage to the building’s history in publishing. The interior design will draw inspiration from Scholastic’s legacy, utilizing structural elements characterized by grids and lines that reflect its tumultuous past. Furthermore, designs will incorporate elements from SoHo’s artistic community, including exposed materials and distinctive geometric patterns.
The venue aims to cater to a diverse range of events, from product launches to training sessions, offering clients flexibility in customizing their event layouts. Convene 555 Broadway will also provide branding opportunities within the space and throughout the building, enhancing visibility for users and sponsors. A dedicated street-level retail entrance complete with a Welcome Desk will ensure a seamless entry experience for guests attending events.
As the 16th location for Convene in New York City, this venue is part of the company’s expansion strategy to become a leading provider of dedicated meeting and event spaces in the U.S. and the UK. With nearly 40 locations across nine major cities worldwide, Convene has built a strong reputation over its 15-year history for designing and operating hospitality-driven venues.
In the context of the real estate market in Lower Manhattan, the average asking rent was reported at $45.69 per square foot in the second quarter of 2025. The property at 555 Broadway was purchased by Scholastic in 2014 for $255 million. Currently, Scholastic is exploring options for a possible partial or full sale of the property while planning to remain an occupant.
Convene continues to prioritize innovative design, advanced audiovisual production capabilities, and flexible event spaces tailored to an array of corporate and social gatherings. Their commitment to enhancing the guest experience will remain a cornerstone as they prepare to make a prominent mark on the SoHo neighborhood.
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