News Summary
Eastview Mall in Victor is set to welcome four new tenants before the holiday season, including Urban Planet, Lolli and Pops, Below Zero Spa, and Swarovski. These additions are part of the mall’s ongoing growth strategy to enhance its retail offerings and attract a diverse customer base. Urban Planet will occupy a large space in the Von Maur wing, while Lolli and Pops and Below Zero Spa will also expand the mall’s appeal with unique products and wellness services. The expansion reflects Eastview Mall’s commitment to remain a dynamic shopping destination.
New York – Eastview Mall in Victor is set to welcome four new tenants before the 2025 holiday season, enhancing its diverse retail landscape. The addition of these stores marks significant growth for the mall, which continues to attract new businesses and expand its tenant offerings. The new arrivals include urban fashion retailer Urban Planet, candy shop Lolli and Pops, wellness center Below Zero Spa, and jewelry brand Swarovski.
Urban Planet, a Canadian fashion retailer based in Toronto, plans to occupy a prominent 15,080-square-foot space in the Von Maur wing of the mall. Targeting a youthful demographic aged 16 to 24, Urban Planet will provide an assortment of fashion, footwear, and accessories. The store will be the first Urban Planet location in the Rochester market, reflecting the retailer’s expansion efforts within New York State.
Lolli and Pops, known for its colorful candy selections, will also be making its debut at Eastview Mall. This San Francisco-founded company, now based in Denver, is set to open a 2,400-square-foot location this fall in the Dick’s wing, conveniently positioned next to Hannoush Jewelers. The addition of Lolli and Pops will bring unique sweet treats to the mall, appealing to candy lovers of all ages.
Another noteworthy addition is Below Zero Spa, a locally owned franchise that specializes in cold therapy treatments. Set to launch this summer in a 2,921-square-foot storefront in the Von Maur wing, Below Zero Spa will offer non-surgical facial and body services designed to promote wellness and rejuvenation. This new spa aims to provide a refreshing experience within the mall’s offerings.
Swarovski, the renowned crystal and jewelry brand, will be making a return to the mall this fall. Opening in an 817-square-foot space near the center court, located between Janie & Jack and Kay Jewelers, the store promises to attract both new shoppers and loyal customers familiar with the brand’s high-quality merchandise.
The arrival of these new tenants aligns with the mall’s broader strategy of ensuring vitality and diversity in its retail environment. Earlier this month, Aur Society, a women’s clothing retailer, opened its first Northeast location in a 6,502-square-foot space in the main court. Aur Society joins over 160 existing tenants at Eastview Mall, which includes notable names such as Apple, Anthropologie, and Brooks Brothers.
In addition to these new stores, Eastview Mall has seen other recent developments, including the relocation of current tenants to newly remodeled spaces. This includes Box Lunch moving to the main court and Buckle relocating next to Abercrombie. The property also anticipates the opening of Fries Fries Fries, which serves French fries, poutine, and hot dogs, in the food court between Famous Wok and Pita Chik. Fries Fries Fries previously operated at the Destiny USA mall near Syracuse and promises to bring its savory offerings to Eastview Mall visitors.
However, the Eastview Mall has seen some closures as well, notably the shuttering of the Subway sandwich shop in the food court. Despite this, the mall is actively undergoing renovations and has welcomed a total of fifteen new merchants since March 2024. This influx demonstrates a successful strategy aimed at rejuvenating the shopping experience and meeting evolving consumer preferences.
The growth of Eastview Mall continues to reflect the ongoing appeal of the shopping destination amidst an ever-changing retail landscape. With the addition of new and unique retailers, shoppers in the Rochester area can look forward to an enhanced mall experience in the coming years.
Deeper Dive: News & Info About This Topic
- Democrat and Chronicle: Eastview Mall New Stores
- WHEC: Four New Stores Heading to Eastview Mall
- Finger Lakes 1: Four New Retailers at Eastview Mall
- 13WHAM: Eastview Mall Announces New Stores
- WYRK: New Stores in Eastview Mall
- Wikipedia: Eastview Mall
