An illustration of creativity and innovation in an advertising agency setting in New York.
Saatchi & Saatchi has named Ben Grossman as President of its New York office, effective July 21. Grossman, with extensive advertising experience, is expected to drive creative excellence and business growth, enhancing key client relationships and project outcomes. His notable track record includes over 150 industry awards and successful campaigns for major brands. This strategic appointment reflects the agency’s commitment to innovation and success in the competitive advertising landscape.
Saatchi & Saatchi has announced the appointment of Ben Grossman as the new President of its New York office, effective July 21, 2023. This strategic move aims to accelerate new business growth while enhancing the agency’s creative excellence.
Grossman, who was previously the President at Stagwell’s Doner, brings over a decade of experience in leadership roles across notable advertising firms including FCB and Jack Morton. His extensive background positions him well to drive both business development and creative initiatives at Saatchi & Saatchi.
The leadership at Saatchi & Saatchi expresses confidence that Grossman’s appointment signifies a renewed commitment to elevating the agency’s creative output and competitive edge in the industry. The New York office plays a vital role in supporting key clients such as Procter & Gamble, Toyota, and Optimum, with expectations that Grossman’s expertise will enhance client relationships and project outcomes.
Grossman is recognized for his unique ability to integrate various marketing disciplines to produce measurable results. His career is highlighted by an impressive portfolio of award-winning campaigns that have achieved significant success for a range of high-profile brands, including AB InBev, Johnson & Johnson, Stellantis, and Google.
Throughout his career, Grossman has accumulated more than 150 industry awards, showcasing his proficiency and creativity in marketing efforts. His accolades include prestigious recognitions such as the WARC Effectiveness Grand Prix, Gold Effies, Gold Lions, and Grand Clios, illustrating his commitment to producing effective and impactful advertising campaigns.
Company executives have expressed optimism that Grossman will not only reinforce the creative direction of the agency but also inspire new business opportunities. His track record emphasizes delivering integrated marketing solutions that yield tangible business outcomes, aligning perfectly with Saatchi & Saatchi’s objectives.
In the broader context, Saatchi & Saatchi operates under the umbrella of Publicis Groupe, the world’s third-largest communications group, which provides extensive global resources that support both local initiatives and enterprise-level projects. This affiliation is expected to enhance the New York office’s capabilities under Grossman’s leadership.
As Ben Grossman steps into this pivotal role, he is set to guide Saatchi & Saatchi’s New York office into its next chapter, focusing on innovation and success in the fast-paced advertising landscape. The agency’s leadership is hopeful that Grossman’s blend of experience, creative ambition, and industry accolades will foster an environment conducive to both growth and excellence.
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