Cannabis-Infused Edibles Rise in Popularity Among New York Consumers

News Summary

A recent survey by cannabis brand Jaunty shows that cannabis-infused edibles have become the most popular product among New York consumers, with 40% stating they prefer them over other forms. Price sensitivity is a significant factor, influencing purchasing decisions as consumers seek effective and convenient products. The findings highlight the need for transparency in labeling and product safety, reflecting an evolving market. With most participants consuming cannabis frequently, brands must adapt to these changing preferences to maintain consumer trust.

New York – A recent survey commissioned by cannabis brand Jaunty has revealed that cannabis-infused edibles are now the most popular product among consumers in New York. According to the results, 40% of respondents reported consuming edibles more frequently than other forms of cannabis, including vape products at 21.8% and flower at 17%. This shift in consumer preference highlights an increasing trend towards edible cannabis options.

The survey also identified price as the primary factor influencing consumer purchasing decisions, with 28.4% of respondents indicating that cost was the most critical consideration while shopping for cannabis products. Product effects and convenience ranked as other significant factors, accounting for 26.9% and 23% of responses, respectively. This insight suggests that consumers are not only looking for enjoyable products but also those that provide value and fit into their lifestyle.

Nicolas Guarino, co-founder and CEO of Jaunty, described the findings of the survey as “especially illuminating.” The results underscore a growing consumer demand for economically priced and flavorful cannabis options that deliver predictable effects, reflecting the evolving market dynamics.

Awareness of cannabis concentrates appears to be varied among consumers. The survey found that participants had mixed levels of understanding regarding different concentrate types. Specifically, 35.2% of respondents expressed confidence in their knowledge, while 30% admitted to having only a basic understanding, and 33.8% felt unsure. This ambiguity indicates an opportunity for cannabis brands to provide more informative resources to help consumers navigate product options.

When it comes to transparency regarding product ingredients and sourcing, a majority 43.2% of respondents believed that cannabis brands were honest about what goes into their products. However, 31.4% reported finding labeling inconsistent or unclear, while 13.8% felt that brands lacked transparency altogether. This disparity suggests that while many consumers trust product information, there remains skepticism regarding the clarity of labeling practices.

Concerning product safety, a significant number of respondents (38.2%) believed that cannabis products available in New York are free from harmful additives and contaminants. However, a notable share of the population expressed varying levels of concern regarding product safety; 37.6% expressed confidence that dispensary products undergo thorough testing, while 13.8% worried about possible contaminants, and 10.4% were generally cautious about product safety.

The survey data encompassed 500 adult participants, with 60% identifying as frequent cannabis consumers using products multiple times a week. This pattern of high-frequency consumption underscores the expanding market for cannabis products in New York, particularly appealing to those who seek regular usage.

As the New York cannabis market continues to grow, the survey results serve as a crucial indicator of consumer preferences. With a clear inclination towards edibles, coupled with price sensitivity and a demand for transparency, cannabis brands are well-positioned to adjust their offerings to meet the needs of their clientele.

Overall, this survey paints a comprehensive picture of current cannabis consumption trends and consumer attitudes in New York. As regulations evolve and the market matures, it will be essential for brands to prioritize communication and product safety to maintain consumer trust.

Deeper Dive: News & Info About This Topic

HERE Resources

Haverstraw Welcomes Its First Licensed Cannabis Dispensary
Oswego County Welcomes Two New Cannabis Dispensaries
Gotham Opens Its Fourth Cannabis Dispensary in Chelsea

Additional Resources

Author: HERE New York

HERE New York

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