FLUENT's rebranded dispensary emphasizing quality and customer experience.
FLUENT Corp., a prominent national cannabis brand, has rebranded its dispensary in Kingston, New York, following its acquisition of RIV Capital. This transition signifies FLUENT’s entry into the adult-use cannabis market in New York, aiming to provide a consistent customer experience. The Kingston location will now feature FLUENT’s premium in-house cannabis products, with plans for further rebranding of additional dispensaries in the state. The company’s strategy emphasizes trust, quality, and education as it expands its operations and digital presence.
New York – FLUENT Corp., a leading national cannabis brand, has announced the rebranding of its dispensary in Kingston, New York, following its recent acquisition of RIV Capital. This marks FLUENT’s first adult-use storefront in the state to transition to the FLUENT name, signaling a significant step in the company’s expansion into New York’s burgeoning adult-use cannabis market.
The rebranding initiative is a part of FLUENT’s strategy to create a consistent customer experience across its locations. The Kingston dispensary now showcases FLUENT’s exclusive lineup of premium in-house cannabis products, aimed at enhancing the shopping experience for customers. This change is just the first step, as the company is also planning to rebrand its three additional dispensaries located in New York, all of which will adopt the FLUENT name once local approvals are secured.
According to FLUENT’s leadership, the rebranding effort reflects a commitment to brand consistency, customer loyalty, and long-term market leadership in the cannabis industry. The company aims to provide a premium cannabis experience defined by trust, quality, and education, ensuring that New York consumers will enjoy the same high standards across all FLUENT locations.
FLUENT operates a total of 42 active retail locations across states including Florida, New York, Pennsylvania, and Texas, employing approximately 700 staff members across various facilities. The company’s operations also include a wholesale division known as ENTOURAGE, which serves third-party retailers. As FLUENT continues to grow, its common shares are traded on the Canadian Securities Exchange under the symbol “FNT.U,” and on the OTCQB under “CNTMF.”
The CEO of FLUENT has indicated that the transformation of the Kingston dispensary is just the beginning of the company’s journey in New York’s cannabis sector. With the recent acquisition, FLUENT is focused on serving New York’s cannabis consumers and is eager to introduce its comprehensive product offerings to a broader audience.
In conjunction with the rebranding of physical dispensaries, all four FLUENT locations, including the Kingston store, are integrated into FLUENT’s digital shopping platform, available at www.getfluent.com. This platform enhances customer convenience, allowing consumers to easily browse and purchase products online.
The New York adult-use cannabis market has been rapidly evolving, providing opportunities for both established brands and new entrants in the industry. FLUENT’s rebranding of its Kingston location comes at a strategically advantageous time, as the company seeks to position itself as a leader in a competitive landscape. The emphasis on quality, trust, and customer service aligns with the growing expectations of consumers in the legal cannabis market.
As FLUENT moves forward with its rebranding strategy, the company is reinforcing its dedication to premium cannabis products while also laying the groundwork for future expansion. The here-to-stay cannabis market in New York is an arena that FLUENT is prepared to navigate as it continues to serve its clientele with premium offerings and an unyielding commitment to excellence.
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